A marketing channel is a technique or platform employed to promote an item or service. Nowadays, there’s an overwhelming variety of options for selecting marketing channels that broadcast your company’s image. An integral part of this process is your brand identity, which distinguishes you from competitors, fosters customer loyalty and shapes your overall business strategy. […]
The process of marketing a product involves the act of bringing products to market, then promoting and then selling them to a buyer. Product marketing is about comprehending the market the product is targeting and utilizing the right positioning and message to increase revenue and generate demand for the product. Product Marketing vs. Traditional Marketing […]
The idea of running a contest on social media can be a fantastic method to boost the number of followers, engagement, leads, and awareness of your brand. You must set the correct goals, think of a new approach, and ensure it’s consistent with your branding. There’s also the technical aspect, like creating partnerships with influencers […]
Emails with a personalized subject line are opened 50% more than those without. This is only one of many data points that show how personalization can be useful in increasing the efficacy of your email marketing efforts. One of the best ways to personalize your emails is to use email segmentation. But how do you […]
Most companies are more aware of telemarketing, a form of direct marketing. Companies utilize the service to improve customer experience and increase sales. However, there is another vital activity – telesales. Telesales is a component of telemarketing. Most of the time, it acts separately from the telemarketing group. It is about communicating with customers or […]
