A lot of people have the misconception that backlinks are already done, meaning they no longer play a large role in search engine results.
Although they are not the only ranking factor, backlinks are still an important part of SEO and should not be ignored. In this article, we’ll answer the question: “Do backlinks still work in 2022?”
What Are Backlinks
Before diving into whether or not backlinks are relevant, let’s define what they are. Backlinks are simply links from one website to another. Search engines use backlinks as a way to determine the quality and relevancy of a website.
The more high-quality backlinks a website has, the higher it will rank in search engine results pages (SERPs). WWB backlinks, for example, are high-quality and have helped increase the website’s organic presence.
Why Do Backlinks Matter
Backlinks have been a key ranking factor since Google’s early days. Back in 2001, they were the only ranking factor. Google’s algorithm has come a long way since then and now incorporates hundreds of different factors, but backlinks are still an important part of the equation.
Backlinks matter because they show search engines that your website is relevant and trustworthy. The more backlinks you have from high-quality websites, the more likely you are to rank higher in SERPs.
Do Backlinks Still Work
The answer to this question is a resounding yes! Backlinks are still an important ranking factor and will continue to be for the foreseeable future. Although Google’s algorithm has evolved over the years, backlinks are still a key part of the equation.
If you want your website to rank higher in SERPs, you need to focus on building high-quality backlinks. This can be done through link-building campaigns, guest posting, and creating helpful resources that other websites will want to link to.
What Has Caused the Shift
There has been a shift in recent years from quantity to quality when it comes to backlinks. In the past, it was easy to game the system by building thousands of low-quality backlinks. This is no longer possible, as Google’s algorithm has evolved to penalize websites that engage in this type of link building.
Now, it’s all about quality. A few high-quality backlinks are worth more than thousands of low-quality backlinks. This is why it’s important to focus on building relationships and creating content that other websites want to link to.
How to Build High-Quality Backlinks
The best way to build high-quality backlinks is to create content that is truly valuable and share it with other websites. If you create something worth linking to, other websites will be happy to link to it.
Here are a few ideas for content that tends to get a lot of backlinks:
- Infographics
- Interactive tools and calculators
- Original research and data
- In-depth guides and tutorials
If you can create content that falls into one of these categories, you’ll be in a good position to build high-quality backlinks.
Conclusion
Do backlinks still work in 2022? Yes, they do! Backlinks are still an important ranking factor and will likely continue to be for years to come.
While the importance of backlinks has decreased slightly over the years, they are still a very important ranking factor and should be a part of your SEO strategy. If you’re looking to improve your SEO, focus on building high-quality backlinks from reputable websites.