We create these codes with a QR code generator, and then place the square barcode on a marketing material like flyer or billboard. The people can scan the code with their smartphones and access the landing page or any kind of digital content used for the campaign.
But how to ensure the campaign is working and results in increased ROI? Here are some practical tips to consider:
Set Clear Goals
Each marketing campaign requires setting goals and objectives before launching. You must define what you expect, like more website traffic, more downloads, social media growth, generating leads, etc. That way, you can design the campaign according to the expected outcome and make it more successful.
Your Target Audience
Target the right audience. Consider only those who you try to reach. Place the QR code on media they easily access. For example, on posters if you target young adults, or flyers for older adults. Print the QR code on a white paper and put it on a university campus board, or give some flyers for free in bars. Reach out to the audience effectively based on their habits and favorite ways of communication.
Add Something Valuable
When people scan QR codes, they expect something valuable, like a voucher or a discount code. Consider this a good idea to make your campaign work. You can grant them access to exclusive content or even a special gift if they buy or subscribe to your service. Don’t forget to optimize with an attractive CTA so people will want to scan the code when they see it.
Track and Analyze
QR codes come with tracking features so you can measure your campaign success. Based on the data, you can get valuable insights and improve the next campaign. Analytics help you learn more about the target audience, making your approach more effective in many ways.
All the mentioned factors help you redesign and relaunch the campaign, and use QR code over and over again. Just like any other marketing strategy, it’s important to track, measure, and refine, in order to get the wanted results. Use the shared tips to launch a successful QR code campaign that generates a positive ROI for your company or business.