Poshmark, Pinterest and Profits
Poshmark is a fun and trendy online reselling platform that many women (and men) use to showcase and sell gently used clothing. However, it’s not your average reselling website, and there are a couple of things to think about to make sure it is profitable.
The best part of this marketplace is that you’re going to find lots of designer labels that have been marked down to extremely reasonable prices. If you had a Gap sweater from three seasons ago that you’ve worn down, check Poshmark. A Posh seller might have that same sweater available in your size.
It’s such an interesting and engaging app that many people are choosing to resell their own items on Poshmark. Still, your used clothes will not sell themselves. While there’s a large community on sites like Instagram and Facebook you could use to help you out, it’s a great idea to consider tapping into a platform like Pinterest in order to boost sales.
To make sure you are getting the most out of Poshmark, here are a couple of things to pay attention to earn a fortune.
Consistent Messaging
Even though there are men who resell on Poshmark, the app is mostly dominated by women. In the same vein, Pinterest is also dominated by women.
You have your target audience on one app.
Knowing this, you’ll want to make sure your messaging is consistent. First, it’s wise to make sure your closet looks consistent. Yes, it’s okay to resell anything you find from the thrift store.
However, when you go to a store like Forever 21, you already know what type of clothing you’re going to see. There’s a consistent theme that speaks to the young woman who wants to look fun and flirty. This is why it’s a great idea to become intentional about curating a closet that fits the style you’d like to project.
It might be your own personal style that you’re curating, which is totally fine. As you curate and create your closet, think of language and captions for all of your posts when you’re ready to pin your content to boards on Pinterest. Whether it’s the way you add an emoji or greet people in the caption, make sure there’s something that makes you stand out and remain memorable.
Flat-Lays and Stylish Photos
A well-curated closet is one of the most important steps to consider when you’re building your Poshmark closet and pinning it to Pinterest.
Many resellers like to commit to creating beautiful flat-lay photos. Flat-lay photos involve creating a large backdrop on the floor and adding props to accentuate the look of the item you’re selling. When you’re creating a flat-lay and adding props, make sure you use great lighting.
Whether you use natural light or artificial ring lights, make sure the light clearly and accurately showcases the details of the garment. When using props, make sure they don’t dominate the photo. You can add a succulent or two, but make sure they’re off to the side and don’t distract.
If you’re choosing to create a flat-lay where you’re building an outfit around the garment, make sure it’s clear which garment is actually for sale. You can make sure it’s clear by centering the available garment into the middle of the picture.
While flat-lay photos are both beautiful and eye-catching, you’ll want to consider the downside. This method can add pressure to your back if you’re producing large quantities of clothing for sale. Bending down to fix, photograph and adjust your flat-lays can be pretty taxing to the body. This is why it’s also a great idea to find a dress form and use a white backdrop to showcase the item that’s for sale. As long as it looks neat, clean and polished, that will do the trick as well.
Making Money
Once you’ve uploaded the photos and added your descriptions, you’ll want to heavily consider your profit margins. When you know your profit margin, it will help you sell and remain in business.
When it’s time to purchase an item from the thrift store, take a look at the price before you buy. You’ll want to consider if people will pay at least twice the amount you’re purchasing it for. If you’re buying a pair of designer jeans for $15, really consider whether someone will pay $30 or even $45 for it. If you don’t think so, it’s not a wise purchase.
These decisions can get tough when you find items you really love. However, it’s always best to be wise in your calculation of things like profits, expenses and more. You’ll also want to consider advertising costs. You can use different tools and programs to promote your pins on Pinterest. However, most of the best programs aren’t free. You’ll have to pay a certain amount of money in order to see some action.
Think about expenses like maintaining a blog that showcases all of the items you’ve pinned on Pinterest. Website hosting and domain name reservations are more online expenses you’ll need to consider. Furthermore, you deserved to get paid for the time it takes to go to the thrift store, find items, and prepare them for shipping.
Don’t cheat yourself in the process. As you use Pinterest to further your Poshmark goals with these strategies, you’ll be happy with the final results.
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August 12, 2019 @ 7:32 am
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November 4, 2021 @ 2:45 am
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