A customer engagement tool can help strengthen a brand’s connection with its audience through several sorts of engagement. It can come in handy to make your customer experience more contextual, customized, and relevant.
Optimizing user engagement increases customer retention, promotes customer loyalty, improves customer experience, and ultimately encourages people to visit your website and keep coming for more. It is all about your visitors and making them feel special.
In this article, we will talk about 4 SaaS software that can help you increase your website engagement. Customer engagement tools have become more important than ever as the aftermath of the pandemic led to enormous alterations in how customers behave.
Today, internet surfers want a consistent experience regardless of how they interact with your website. One of the direct paths to achieving your website engagement objectives is to use SaaS software solutions.
Whether it’s customer loyalty, brand advocacy, or profitability; that you are after, choosing the right tool can change the game completely. Here we talk about the top four SaaS software programs that can help improve your website engagement dynamics.
1. Amberscript
Videos are one of the most engaging forms of content. Today’s social media universe has made the video publishing scenario a relatively simpler affair than what it used to be even a decade ago.
When you work so hard to put daily or weekly videos on the web, you should expect to get some meaningful interactions. You have a potentially global audience (blessings of the world wide web) waiting to consume your content and get attached to your brand.
However, the real problem is the language barrier.
If you are a pastry baker in Detroit, the chances are slim that someone in Taipei can understand your accent. Consequently, they might not fully enjoy your content. The lesser they know your message, the weaker your connection becomes. Despite being interested in your brand, they might evade you.
But that should not be the case! It is where subtitles come into play. Captions make your videos accessible to a larger audience, give you a better ROI and get more people to start watching your videos.
When you add subtitles to a video online, it becomes more consumable and relatable. Of course, this isn’t the only reason to include subtitles in your video. Other reasons include making your movies accessible to those with hearing impairments and in situations where sound is unavailable.
According to Facebook’s internal tests, captioned video ads improve video view duration by 12 percent on average. Anything you can do to keep a viewer’s attention for a few seconds longer than usual can add up.
With Amberscript, you can add subtitles to videos in imovie. Its automatic speech alignment and recognition save you a lot of time when subtitling. It is low-cost while still providing the quickest turnaround time. Amberscript is also the most accurate tool for adding captions to specific timeframes.
2. Optimizely
Keeping your audience engaged is as vital as measuring the engagement rates and other dynamics. By deploying A/B tests, you can eliminate the guesswork about what your customers want.
While A/B testing can enhance conversion rates, it can also improve customer engagement. Simply put, buyers are more likely to engage with something they enjoy. You can start to figure out that by doing a series of A/B tests.
Optimizely may assist you in setting up, running, and analyzing A/B testing on your website. Are you having trouble encouraging people to engage with your blog posts?
Consider running an A/B test to determine which headlines perform better. Alternatively, test different graphic elements to discover which ones captivate your readers the most.
You have a lot of alternatives for customer engagement A/B testing, and Optimizely makes the process extremely simple. Anyone can use their A/B testing because of their simple visual editor, which requires no coding knowledge at all.
You may also enjoy their ‘exclusion groups’ function, which lets you run several tests on a single page. Instead of relying on industry statistics to determine what will or will not work, conduct your experiments to see what works best for your audience.
3. Thankbot
Customer appreciation is a full-proof strategy to increase customer retention. Who doesn’t enjoy being praised? Thanking your consumers isn’t simply courteous; it may go a long way toward retaining them and strengthening their involvement with your website and brand. Thankbot was developed to take your efforts to the next level.
While mobile chatbots are the future in social media marketing, Thankbot is a new dimension. While you could set up something like a triggered email thanking each customer, Thankbot allows you to send your customers handwritten letters.
Yes, you read that right! Each letter is written by hand rather than printed in a handwritten typeface. Imagine putting so much work by yourself—who has the time? Well, Thankbot does.
It is a terrific approach to give your brand a truly personal touch, which online companies sometimes struggle to achieve. Consider how astonished your consumers will be when they receive a handwritten note thanking them for their purchase on your website!
If employed tactfully, it can be a unique method to impress your consumers. Customers may also opt to post your letter on social media, providing you with crucial social evidence, further boosting your online reputation.
4. Typeform
Here is another excellent method for increasing website engagement. Inquire about your audience’s experiences with your brand. Find out what’s working and what isn’t by going straight to the source! Customer feedback is the most valuable information you can gather and analyze to improve your website’s customer engagement and user experience.
Typeform allows you to quickly construct very engaging, fun surveys that your clients want to fill. Using a tool like Typeform, you may increase survey participation and then use the information to improve total customer engagement. The advantages it provides have led the software to grow in popularity as one of the top survey platforms on the web.
Typeform surveys are mobile-friendly, simple to develop, and deliver easy-to-understand statistics based on your responses. Brands should seek feedback from their target audiences regularly. It’s simple to do with Typeform. Now, it’s easy to listen to your audience’s narrative.
Why Use Customer Engagement Tools
Customer engagement solutions can be beneficial for a wide range of business aspects, including customer support, customer relationship management (CRM), marketing automation, customer feedback, and live chat software, to name a few.
The following are the main reasons why brands should invest in customer interaction tools:
- Reduce the sales cycle: The engagement tools assist in proactively offering information and help you determine if your product or service is a good fit for them.
- Improve resolution time: Using conversational customer engagement technologies aids in the discovery of the specific problem and provides faster solutions, improving the average resolution time (ART) measure.
- Increase customer loyalty: By involving customers in emotional relationships that go beyond transactions, you may improve your brand’s chances of building stronger bonds with your customers.
How to Make Your Website More Engaging
The need for the right website engagement tools may be different across industries. Some companies may gauge their engagement performance by using conversational AI chatbots to automate service, while others may believe analytics alone is the best sign.
Make sure you have a good understanding of your target demographic before you begin enhancing client engagement. Once you know this, you’ll be able to determine which path your brand should go next.
Providing free tools is a terrific method to increase website engagement. However, if done manually, this particular strategy would take up extensive amounts of time and resources. What if we said Hunter’s free tool could help you attract new website visitors?
Take, for example, making a free email address search engine available on your website. Website visitors can use this application to check the validity of any professional email address in a matter of seconds. By listing such a tool on your website, you allow your visitors to verify peer emails without any charges.
Customers are considerably more likely to purchase one of the premium packages you offer after testing your free product. While the preceding example may appear out of reach for small firms, even simple website features can assist in consumer engagement. All you have to do now is think beyond the box.
Interactive tools like budget calculators, virtual 3D clothing try-on tools, Domain availability checkers, etc., are some of the most popular free tools that many brands use to boost their website engagement.
Also, it is crucial to deliver dynamic content to your website visitors based on their actions. Aim to give them exactly the type of content they came looking for.
Consider using a customer interaction platform with robust reporting capabilities to gain real-time insights into your customers’ activity. Choose a solution that integrates with the software you already work with.
Conclusion
Regardless of the kind of website you have, one thing is certain: you must strive for improved user engagement. By providing a positive experience, you can engage your web visitors and bring them closer to your brand. That’s where the magic begins to happen.
Hopefully, the customer interaction tools we have listed above will assist you in achieving your primary business objectives. Keep going until the milestones are reached!