What’s the best way to grow your online business? If you’re thinking SEO, you’ve got the right answer.
Fully understanding and master SEO is a tough job, considering the online dynamics, but there are some facts to start with and create the backbone of your successful website.
SEO is the process that helps you get “organic traffic,” meaning that the visitors on your website are users interested in what you have to sell, and not people who landed there un purposely.
By using the right SEO practices, you can get your website in top 5 Google results in a year or less. The infographic below contains data gathered by the SEOJury.co.uk team and gives you some clues on these practices.
The first advice is to create unique, valuable content. Everybody can sell anything on the internet nowadays, but not everyone reaches the users the same. Make sure you maintain a good relationship with your audience, to keep them in the loop. Create a user-friendly experience (because that’s what SEO is all about), and anticipate the needs of your visitors.
A mobile-optimized website is a must because 90% of the visitors search for their online information on their smartphones. Create your website for mobile first, then for other smart devices, and, lastly, for a desktop. Also, bear in mind that users expect a page to load within the first 2 seconds after accessing it. Anything longer than that will increase your bounce rate and affect your rank in the results of search engines.
White Hat and Black Hat SEO
Regarding the way you can promote your content, there are two types of SEO – White Hat and Black Hat. The first one is the right way to do it, while Black Hatters are the marketers who use shortcuts and tricks to get more visitors.
What Are the Practices for Each?
White Hat
- Great quality content
- Meta descriptions and title tags
- Effective keyword use
- Relevant images
- Organic backlinks and standard-compliant HTML
Black Hat
- Duplicate content or article spinning (rephrasing content to sound different)
- Keywords abuse (having too many keywords is worse than no keywords at all)
- Spam comments (some website owners leave one-line comments with links that are meant to bring traffic)
- Cloaking (coding the content so that what is accessible to the users is different from the content evaluated by the crawlers)
- Invisible text (inserting white text on white background to increase the number of visitors)
- Paid backlinks (backlinks are the links located on other websites that send to one of your pages. Even if it the ROI is worth it, getting your website banned or getting a lower rank because of it should make you think twice before paying for one)
Another thing to keep track of is the visitors’ behavior on your website because it impacts your SEO directly. When people outside your target audience land on your page, they most likely will navigate away without clicking any link. If there are too many visitors doing that, your CTR (click-through-rate) and bounce rate (the number of people who leave the site after seeing only one page) will affect you negatively. This is why organic traffic is your best bet for a successful website.
Keeping up the pace with Google’s evaluation algorithm is a challenge for many marketers because the search engine changes it between 500 and 600 times a year (almost twice every day). If you find it useful, you can turn to an SEO specialist for help. Don’t hold back if the costs seem high, because those offering services at low prices are most likely Black Hatters. If you want to get to the top and have a long stay there, make the things right from the start.
Let’s take a look at 16 SEO FAQs and facts you need to understand in 2017 in this comprehensive infographic.
Presented by SEOjury.co.uk
