List building has gone viral recently. And that’s due to the effectiveness of email marketing. Although there is a misconception that email marketing is dead, facts point out to some surprising facts. It’s not dead and is not even going anywhere soon. Email marketing is now one of the most widely used online marketing strategies, which is also proven to work. Keep in mind that it only works when paired with an email validation and verification service.
List building is a part of any email marketing campaign and is largely employed by almost all size websites, big name companies, and small personal blogs. Just because no email marketing campaign can start out without the list of email addresses, collecting emails is what you’ll need to do first. If you’re on the way of starting a marketing campaign, make sure to check out the below roundup of WordPress plugins, that can help you grow your email lists and establish a large readership base.
MailChimp WordPress Plugin
Mailchimp WD provides seamless integration with Mailchimp service and allows you to create outstanding subscription forms in minutes. The plugin comes with four form display options. It also features an advanced form editor that allows you to add multiple custom fields to the forms, and lets you customize form headers in the way you want. Custom fields include PayPal integration, custom select, file upload field, survey tools, checkbox, and much more. You can set conditions based on which form fields will be either hidden or displayed to specific users. The plugin has a very straightforward backend. Plus it comes with its own set of advanced emailing settings to let you get the most of your forms.
Email Subscribers and Newsletters
This is a complete newsletter plugin. It allowing you to collect subscribers, send automated post notifications, create and send newsletters from a centralized dashboard. You can insert the subscription box anywhere on your website by using a widget, shortcode or by PHP function of your theme. You can set an automatic welcome mail for your subscribers. Configure the options for sent newsletters and post notifications. The plugin sends email notifications to admin when new users sign up for newsletters.
Optinmonster
OptinMonster is a fully-featured plugin allowing you to easily convert your visitors into subscribers. The plugin comes with a simple form builder and lets you create a variety of form types for just any purpose. The form types include floating header and footer bars, popups, slide-ins, sidebar forms, after post forms, etc. The plugin features advanced exit-intent and page level targeting functionalities, which let you track user mouse behavior and jump in at the right moment. You can also test your form headings, texts, styles and positions with its powerful A/B testing feature.
SumoMe
SumoMe comes with a bundle of tools that you can use to grow your email lists, increase social sharing and drive more traffic to your website. It features an advanced list builder. Which you can use to create popups for email subscriptions. The plugin features other tools such as heat maps, welcome mats, scroll box, text highlighter and image sharer.
Icegram
With Icegram you can create beautiful opt-ins and call to actions and show them to targeted visitors. You can create attention grabbing email opt-ins within minutes and place them anywhere on your site. The plugin comes with a number of theme designs which you can further customize to make your forms look stunning. Icegram features powerful display targeting rules and is analytics integrated to help you view conversions.
Hustle
Hustle is a complete marketing plugin which aims at enhancing your email lists and helping you to grow your business. It allows you to display multiple targeted pop-ups, slide-ins, and widgets on your site with custom styling features. You can choose from available colors, smooth animations, layouts and shadows to give your forms a distinct look and feel. Hustle is analytics integrated and makes it easy to track form results. It uses a smart exit-intent technology to show up forms right at the moment your visitors are about to leave. The submissions are easy to manage.
MailPpoet
Mailpoet comes with a signup widget and lets you easily collect email subscribers. The plugin features a drag and drop subscription form designer and comes with over 70 form theme options. You can segment your lists based on opened, unopened and clicked on forms. It also allows you to send out beautiful newsletters which are limited to 2000 subscribers.
Here you have them. Seven free WordPress plugins that you can use to create subscription forms and grow your email lists. They are `feature-packed, user-friendly and are easy to customize and manage.
- How to Grow Your Email Lists with WordPress - May 29, 2017