From Reactive to Strategic: How to Master Customer Support for the Modern SaaS Brand
SaaS brands move like they’re on a caffeine high—features launch like clockwork, platforms shift before anyone blinks, and teams scale faster than a viral tweet. That hustle’s what makes SaaS electric, but it’s a beast to wrangle. Customer support often gets stuck playing catch-up, firefighting tickets while the product races ahead. That reactive grind works […]