If you own a business, you have already encountered the situation when you started thinking about utilizing a website. And the thought of using WordPress may have crossed your mind. If you are still uncertain about the benefits of implementing WordPress for your business website, this guide will help you sort things out.
In particular, we will delve into the core advantages that make WordPress a popular choice for website development. Additionally, we will explore key features that set WordPress apart in the realm of content management systems.
What is WordPress
As a brief grasp of the definition, WordPress is a content management system (CMS) that allows simple hosting and building of websites. Through its themes and plugins, it provides an array of templates for users of various levels of skill to create and customize websites.
According to data from W3Techs, WordPress is used on an astounding 45.8% of all websites worldwide in 2023, continuing its domination in the online building industry. Consequently, WordPress is constantly updated, assuring security and speed improvements.
Let’s also talk a bit about WordPress hosting, as it often takes the same form as WordPress. So, what is WordPress hosting? In simple terms, it refers to a specialized web hosting service designed specifically for websites running on the WordPress CMS.
WordPress hosting is crafted to meet the distinctive needs of WordPress-powered websites, providing optimized settings and customized features.
Core Advantages of WordPress
It’s not a secret that entrepreneurs seeking cost-effective and straightforward solutions often turn to the best apps for small businesses. Oftentimes, instead of building costly websites, entrepreneurs find systems like WordPress extremely beneficial. It enables them to develop a strong online presence without spending a fortune.
Now, let’s explore the core benefits that you can reap by utilizing WordPress.
Cost-Effective
Cost-effectiveness is one of the key reasons why many businesses prefer to use WordPress. Moreover, it is not only cost-effective but also free to use as it is an open-source platform. However, notice that you may be required to pay for domain names, hosting, plugins, or premium themes.
Despite these potential costs, WordPress remains significantly more budget-friendly compared to building a custom website from scratch.
Flexible
WordPress is highly flexible and can be used for a wide range of websites, from blogs to business websites and eCommerce stores. With a vast repository of themes and plugins, WordPress allows you to customize your site’s design and functionality to suit your specific needs.
On this platform, you can find various plug-ins offering specialized features that you need to employ. For example, if you want to create a WordPress booking system, then you can easily implement the relevant plugin.
User-Friendly
When comparing low code vs no code, WordPress stands out for its flexibility. There is no need to be a master of coding or a designer to build a website according to your needs.Regarding its intuitive interface, WordPress is quite simple to employ.
With WordPress, you only need to choose the most suitable theme for your business, install it, and run it. You can simply customize WordPress themes, change colors and backgrounds, upload your logo, and much more. And all this processing can be done in a matter of minutes. It sounds like a dream, isn’t it?
Mobile-Friendly
Given the growing numbers of on-the-go visitors, ensuring your website is mobile-friendly is critical to its success. The good news is that many WordPress themes are designed to be mobile-friendly, thus saving you both time and money that would otherwise be spent optimizing your site for various devices.
Yet, some of the themes are not mobile-friendly. So, before using a theme, double-check on different devices.
SEO-Friendly
Probably, we can put this point at the top of our list. SEO friendliness is one of the must-have features to ensure your website’s success. And, WordPress themes are mostly designed aligned with SEO requirements.
Here you can find a variety of plugins like Yoast SEO, Rank Math, Squirrly SEO, SmartCrawl, and more that facilitate the optimization of your content for search engines. However, consistency in posting is equally vital.
With that aim, you can create a content marketing calendar and schedule your weekly or even monthly posts. It can also signal to search engines that your website is regularly updated, which is a crucial criterion for SEO ranking.
Community Support
While building a website with WordPress is generally straightforward, in some cases, you may require support. Fortunately, WordPress has a large and active community comprising users, developers, and contributors. Within this platform, you can find resources like documentation, forums, and tutorials to troubleshoot issues and stay updated.
Once again, let’s emphasize that there is no need to possess fluent hard and soft skills to build a website, as the process is user-friendly and support is readily accessible.
However, if you decide to make it a bit more challenging and proceed with some coding to build a website, you can rely on your skills instead of considering expensive programming services. If you are looking for effective and flexible education, you can learn a programming language through microlearning.
Wrapping Up
Using WordPres has many advantages. We skimmed through the most common once. With WordPress, it is possible to create a unique and engaging website within a few minutes. Moreover, you can utilize different plugins according to your business needs. On top of that, WordPress suggests community support, so you won’t stay alone with positive issues.
So, with a clearer understanding of what WordPress brings to the table, now is the right moment to consider its implementation if you haven’t done it already.
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