In this fast-paced generation, marketers are looking for several ways that can help their business in its promotion and growth. Today, we are in the era of digitalization, where business and marketing campaigns are running successfully with the assistance of the internet.
One of the most popular and developed marketing strategies includes Email blast or email marketing. Today there are many big size companies that are using this strategy in order to strengthen their marketing game. So, today we will learn how the concept of an email blast is implemented by various businesses.
What is an Email Blast?
An email blast, which is also known as email broadcasting, is a method wherein an email containing the same message is sent to a large group of recipients. A single email is sent to all the members of the mailing list. The emails are sent to a huge segment of people; the group of people can be your subscribers, customers, shareholders, or any other important element of your organization.
The main objective of an e-blast is to target all the contacts of your mailing list, and if not all, then generally, most of the contacts are targeted. This helps in broadening the reach of your email. It will be appropriate here to mention that email blasts are widely known as mass emails, email campaigns, broadcast mails, bulk emails, and email campaigns.
Marketers can give different names to their campaigns, but they all mean the same. In general, an email blast is primarily used to give useful knowledge to clients, reporters, vendors, affiliates, prospects, etc. in the following situations:
- Updating customers regarding any announcement
- In order to send promotional content
- For sending monthly newsletters and press releases
- Email blasts are used for sending helpful tutorials
- They are used for giving away special offers
- In order to promote a particular brand or social cause
- They are used for gathering information regarding any survey
Well, there is no point of doubt in the fact that Email is considered as one of the most reliable, fast, and efficient modes of communication. There is no significant cost involved when it comes to preparing an email blast. Today, people check their emails first before heading for their work; therefore, it will be beneficial for your organization to include email blasts in its marketing strategy.
Advantages of e-blast
According to a study, it has been revealed that you can earn around $40 if you spend $1 on your email campaigns.
There are many other benefits of an e-blast, let us explore them and see how they can help your organization to grow:
Helps in building credibility amongst your contact list
Emails that are received from unknown and unauthorized senders can directly go into the spam box of the reader. On the other hand, if you are tailoring the content of an email while keeping in mind the interests and demands of your customers, then there are high chances that your customers prioritize your emails.
Well, this is also the ultimate aim of an email blast, i.e., to reflect in the inbox of the reader so that they receive timely updates. This is one of the fastest ways to build the credibility of your organization in the eyes of your customers.
Enhances brand identification
There are many renowned brands all over the world that have a solid reputation in their niche because of their marketing strategies. One of which is “Spotify,” which is well known for effectively using email campaigns. When it comes to email marketing or e-blast, it is suggested that you should curate an email that is relevant to your subject matter.
E-blast will help your organization in formulating a direct pathway that you can use to communicate with your potential customers. Once you start sending valuable and insightful content to the members of your mailing list, then you can easily develop the identity for your brand.
Increases sales
Yes, you read that right because you can observe a hike in the sales of your organization once you include an email blast in your marketing strategies. It will be adequate here to highlight the fact that email marketing can create the habit of impulse buying in your customers.
Once you target a group of an audience than with the help of relevant information, you can tempt your customers to make their next purchase. In the content of an email, you can list similar products based on the past purchases of the customers. This is one of the excellent ways to give a boost to sales.
Increases web traffic
There is no doubt that with the help of effective email blast strategies, you can easily get customers on the website of your brand/organization. All you have to do is insert relevant links in the content of your email that can direct your customers to visit your website. It will be extremely beneficial for you if you include the relevant links of your social media accounts within the content of e-blast. You can persuade your audience to share and promote your brand on the web.
Perform Email Blast in the right way
Now, if you do not want your email to land in the spam box of your readers, then it is suggested that you should incorporate and implement an email blast in the correct manner. Unquestionably, you will increase the rate of investment if you know how to do an email blast in the right way. You can use the following listed steps in order to effectively run an e-blast:
1. Select the best email service
Well, first things first, you will need dynamic email marketing services that can help you in creating a sound email blast. They can help you in segmenting your audience, creating a mailing list, and then shoot bulk emails on your behalf. There are numerous time-tested tools, such as Mailchimp and Constant Contact, that provide all the essentials of an email marketing service.
2. Form your email list
Creating an email list is a very simple task; it is similar to adding contacts on your mobile phone. All you have to do is insert the email addresses of your audience on the mailing list. There are multiple ways of adding contacts such as uploading a document, importing contacts from Outlook or PVA gmail accounts, etc.
3. Segment the email list
Once you include the contacts in your mailing list, you need to perform one of the core functions of effective e-blast, i.e., segmentation. This is basically classifying your audience in certain segments or groups in order to send targeted emails. The basis of a group can be a geographical location, gender, purchase history, etc.
4. Form an email campaign
After segmenting your mailing list, you have to create an email blast. Now the process can be different based on the type of software that you are using. There are many types of software in which you will have in-built templates of an e-blast, but it solely depends upon your strategy, whether you want to use them or not. Once you prepare the content of your email blast, you send the emails to your customers, or you can schedule it for later.
5. Measure results
Most of the marketers ignore this vital step; it is essential for you to measure the results after you post your e-blast. It will help you in making improvements, and it can enhance the way you interact with your customers.
Some Final Words
In a nutshell, an email blast is the best tool for conveying brand information to your customer base. You have worked hard to collect leads and have built a reputable mailing list, the next step to cash in on this process in the form of profitable conversions.
- Definitive Guide for an Email Blast - March 10, 2020