Whether you have recently started an online store, or you have been running one successfully for a while, we are sure that you are always looking for ways to grow it. You could want to increase traffic to your site or double your conversion rates. You could also simply want to expand your brand reach and hook in customers that want to keep coming back for more.
Whatever you are looking to achieve on your site, the endgame is to attract more customers and make more sales. Well, we are here to help out. There are a number of ways to optimize your site to not only attract customers but to create a customer journey that will entice them to keep coming back for more.
From small, quick fixes, to a sales funnel overhaul; we thought we would unpack some of our top tips on giving your site the boost it needs to become a retail empire.
Pay Attention to Your SEO Ranking
The first thing you need to look at in order to drive traffic to your site is where you are ranking on Google. Your SEO ranking is one of the most defining ways of getting your brand in front of new customers and getting them clicking through to your site.
What you need to be aware of though, is that SEO is a very broad topic, and there are many facets to it. Some are incredibly quick fixes that you can do yourself, while others are more deep dives into your site that you can delegate out to companies who provide eCommerce SEO services.
For the more simple, DIY fixes, you can start by looking at the size of your images and the loading speed of your site. If your site takes more than 3 seconds to load, you are in danger of losing potential customers, as well as negatively impacting your SEO rankings. You can go through your site and find incredibly large images and use an online compression tool to reduce them and get your site speed up.
The next thing that you can look at yourself are your keywords. These are a critical point of SEO, and the reason why you may or may not be ranking on Google.
Rework Your Content
Let’s delve into this a little bit more. Content is key on your site for two reasons. Firstly, as we have mentioned, is for SEO; and secondly to inform, educate, and empower your customer.
Google scrapes your site for keywords to understand where to rank your site on the search results. If you have the relevant short and long-tail keywords that reflect your products and services, it will know where to place you. Say, for example, you are an online pet store. Keywords like “dog food”, “cat food” and “dog leads” will get you ranked and found when the customer is searching for it. Make sure, however, not to stuff your content with keywords, or to duplicate content and pages. You might think that you will get a higher ranking, but Google picks things like these up and actually penalizes you for it.
If you want to keep your site relevant and continuously ranking, keep up to date with your keyword research. New keywords will keep popping up with different trends and seasons, so stay smart about it.
Upgrade Your CTAs
The importance of CTAs is often overlooked by companies and this couldn’t be more of a mistake. CTAs are the little buttons that convince and persuade your customer to click through to the next page, buy the product, or to actually subscribe to your newsletter.
There are tons of advice online about what you should do and how you can create the most optimized CTAs, and it is well worth researching them. But one of the best bits of advice that we can give to you is to try new things with your CTAs and test them all the time.
Try and change the color or the size of the CTA. Change the shape of the button or the font, even try out a different copy. Instead of the usual “Buy Now”, try out “I Want One”. People are attracted to innovation and trends. But, test whether it works or not. A/B testing is a great way of finding out whether a new element is a success on your site.
Take Another Look At Your Product Pages
Keep in mind that you are selling to a customer based solely on what they can see and read on your product pages. They cannot examine the products and they cannot physically touch them. So give them as much clear, simple information about the product as you can.
Product descriptions are not only important to sell the article to the customer but to boost the SEO of the page. Details can sell the product but look at your images too. How clear are they? What is the quality like of each image? Remember that you can always compress it, but high-quality images and carousels of images of the product will convert a visitor to a customer.
Add in other customer reviews on the page to give the customer that little push they need, and then any further information to coax them to buy. What would the shipping costs be? Are there any hidden costs? Are there similar products? Can they use a voucher or promo code? Make these pages simple, yet detailed.
The best way to give your site a boost is by looking at it from a customer’s perspective. What would you like to see if you were buying from your own site? What is the customer journey like and how simple are the funnels to navigate? Each touchpoint is key for your conversion rate.
Whether your customer is entering your site organically or through a social post, each time they interact with your site needs to be reflective of your brand and needs to convey your brand messaging. Create surprise and delight at every point, and you will see a huge spike in traffic, conversions, and sales.
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