The web is becoming seemingly more and more overwhelming, with millions of websites and billions of daily users – becoming lost between all of it can be quite easy, and it’s not necessarily a good thing. Whether you’re a blogger, small business owner, or simply a freelancer who would enjoy the benefits of having more daily, weekly, and monthly visitors on your site – there are some new and improved ways you can grow your website traffic in 2021.
Guest posting is one of the best ways to build both SEO and referral traffic, but as you will see below, there is more to know about this.
To build a website is easy but ensuring it’s successful and retains enough daily visitors to become lucrative is tricky. To increase the traffic to your website, you’ll need to consider what the needs in the future will be.
Google Algorithms
Google constantly changes and updates its algorithms to enhance the user experience throughout the entirety of web interaction. The Page Experience Update, which will launch in May 2021, will ensure websites that are optimized to load large sets of content faster and have quick links leading to them are ranked higher in search results.
Additionally, it’s recommended that web builders or website owners keep in mind the usefulness of keyword analytics to monitor which keywords will play an important part in ranking higher in Google search results.
Keeping yourself equipped and well-informed about new changes and modifications to Google’s algorithm is a good way to stay ahead of your competitors and help create a solidified website strategy.
User Needs Above Website Aesthetics
Graphic designers and website managers are constantly looking for innovative ways to design and publish a website that reflects the business. Although this is good to consider, regard the user needs and user experience as more important than aesthetics. This is extremely important, especially if you’re just starting or have a small website. Direct users to your website and keep them there with faster loading times, quick links that work, and easy website navigation settings.
The smaller the digital content, such as videos, product images, and written content – the quicker the website will load. Studies have revealed that 40% of users abandon sites that take more than 3 seconds to load. Ensure you keep the user in mind throughout the entire design phase.
Guest Posting
This is a relatively traditional method, but it has proven to be successful. Guest posting is essentially writing articles or blog content for other websites and blogs. With this, website owners will usually let the article contain a link to your site. By doing this, you will receive more backlinks and referral traffic from other sites, and it assists with growing your brand.
NOTE: Guest posting is a successful and proven way to increase traffic flow, so look for websites that will allow you to write for them.
Voice Search Optimization
Yes, you need to start thinking about optimizing your website with keywords and phrases that will be suitable or easily understandable via voice search. Studies have shown that nearly 2 out of 5 adults say that voice-activated mobile devices are part of their daily lives. Optimizing your website for voice searching will help you generate more organic traffic.
NOTE: Depending on the type of services or products offered on your website, a great way to rank higher with voice searching is to register your website with Google Business; this helps users easily locate websites and businesses that are relevant to their searches.
Update Content Regularly
Managing large sets of content isn’t easy, and that’s why it’s important to update content on your site regularly. From texts, photos, videos to any other visual elements – ensure they are current and up to date. Republishing blog content with new content and images has proven to rapidly increase organic searches and traffic towards websites.
Look at the content that’s already published and try to merge lengthy and similar articles. Additionally, it’s considered important to ensure all links to and from your platform work easily and that there aren’t any broken links.
Collaborations
Up-and-coming brands are now looking to collaborate with bigger digital platforms. Look for companies or brands willing to collaborate, and share the experience via multiple platforms.
Make use of different ideas, content, and audiences. This is an innovative method that seems to be somewhat effective for a lot of websites and assists with generating large organic search results during primary launches.
PRO TIP: Influencer Marketing
Influencer marketing is massive; with companies spending at least $20k-$50k on influencer marketing, this industry has surpassed print media in every way. Influencer marketing is a great way to drive traffic to your site via social media.
Influencers are paid to promote high-end luxury brands and usually share a link on their social media accounts. Consumer research shows that buyers are more reluctant to support and trust influencers and the products they promote.