MailOptin Review: WordPress Email Opt-in & Automated Newsletter Plugin
One of the biggest puzzles internet marketers try to crack is how to generate leads. Of course, the money is in the list but the list has to be targeted to get the most out of it. Imagine pushing dog foods to people who don’t love pets.
Pause for a moment!
Isn’t that simply throwing away your money in a deep black hole? Yes, it is. Coupled the time wasted in crafting the messages pushed to untargeted people. At the end, time and money are wasted which eventually leads to frustration.
However, if the whole process is repeated on a targeted email list, the result would be exponential. If an internet marketer pushes dog foods to lovers of pets and even narrows the audience to only people who love dogs, you can only imagine the outcome.
The people who get frustrated and eventually dump email marketing to settle for only social media marketing do not get a good result like an internet marketer who has gained mastery of both strategies. Email marketing is not dead; in fact, the biggest players in the e-commerce and digital industry still make email marketing their primary source of reaching out to a dedicated and targeted audience which can be re-targeted at any time in the future.
One of the major factors that negate the building of an email list is the use of email marketing tools that do not do a very good job. To succeed in this sphere of life, you will need an email list building software that comes with ease of use, 21st-century list building features and good support system.
Introducing MailOptin
MailOptin is an email marketing software with features that will dramatically help you grow your email list. The plugin is built to collect email addresses from anywhere within your site, using a different type of opt-in forms and settings with the primary motive of greatly increasing conversions.
If you really want to make your email list journey worthwhile, you need the best tools paired with A/B testing performance comparison to know what direction you are heading towards. This is where MailOptin really shows its value, it is built with premium offerings like:
- Beautiful themes
- Multiple high-converting opt-in forms
- Email triggers
- Page-level targeting
- Built-in analytics and reporting
- Exit-intent technology
- Display rules
- Optimization for small screen devices
- Integration with major email marketing services
- Unlimited customization options
- Click Link Trigger
With its responsive design, multiple opt-in forms that can be fully customized to blend in and become an integral part of your website design; you won’t be at any limitation working with MailOptin. The simplistic design of the plugin gives you total control over your settings; every option in the plugin comes with a detailed description that will greatly assist you in setting up the plugin properly. In the knowledge base area on the official site that of the plugin, the options with the handy description on the plugin are given a full-blown explanation.
Why Use MailOptin?
What makes MailOptin the list building plugin of choice? The introduction of the plugin already gives some very strong points why MailOptin is the lead generation WordPress plugin of choice.
MailOptin has a very simple and easy-to-use graphical user interface. This means you don’t need to have any idea about programming. All you need is the plugin activated to start building your list immediately. Its usage is that easy, further made effective with complete customization functionality.
The pricing plans of the plugin also make MailOptin an automatic plugin of choice, the value of the plugin greatly outweighs its price.
Pricing
There are different pricing plans available MailOptin, the plugin also has a free version; like you would expect, it comes with limited access to options needed to grow an email list. Nevertheless, to get access to more features and options, you will need a premium license.
Here is what you get from its free version and premium plans:
- Lite – Free for access to three optin campaigns, limited email campaigns, and templates.
- Standard – $99 per year for unlimited opt-in campaigns, exit-intent, sidebar forms, before/after post forms and email support.
- Pro – $199 per year for all MailOptin features; advanced optin analytics, priority email support, WooCommerce, EDD integrations and lots more.
Check out the official pricing page to see more detailed features associated with each pricing plans.
Getting Started with MailOptin
The MailOptin plugin features built-in attractive templates and tons of customization options to get your optin form ready within few minutes.
Once you activate the plugin, you can start creating optin forms using MailOptin user-friendly graphical interface.
Different Optin Display Type
MailOptin comes with different display types:
- Lightbox: This is the most effective and popular way to build an email list, though it can be very annoying if not properly set up. To optimize your popup lead campaign, MailOptin ships with various triggers so it doesn’t annoy your users.
- In-Post Optin: Display your opt-in forms at the top or bottom of posts using MailOptin; Configure your form and get it started instantly.
- Notification Bar: This is a crafty place for an optin form to be displayed. It is possible to make a notification bar appear with an optin form to collect emails for your visitors.
- Slide-in: Let MailOptin display slide-in optin forms at the bottom corner of your site. It really does provide another high converting placement for building your email list.
- Sidebar/Widget: This optin form is generally for the sidebar placement or any widget area supported by your WordPress theme. You need to place this optin form in a widget area that is visible to every visitor on your site making it easy for them to subscribe to your mailing list.
The Dashboard
MailOptin is powerful, yet very flexible and simplistic. The design of the plugin, the built-in features, and ease of working via the plugin’s dashboard leaves an awesome experience.
Right from installing and activating the plugin, you will have access to the dashboard where you can create optin forms. You will find stuff like “Settings,” “Connections,” “Optin Campaigns” and “Campaign Log.” The names express what you will find when you navigate through them.
Email Marketing Integration
MailOptin supports all major email marketing service providers including MailChimp, Sendy, Constant Contact, Campaign Monitor, Drip, GetResponse, ConvertKit, and AWeber. Despite its huge integration library, you can expect more support for other email marketing service providers in the future.
Setting Up MailOptin
From the plugin’s dashboard, you will gain access to the connection page and other options that will prepare you for creating optin forms within few minutes.
Once you have connected MailOptin to your preferred email marketing service provider via the “Connections” page, you can start creating optin forms from the ‘Optin Campaigns tab’.
Creating Your First Optin Form
On the ‘Optin Campaigns tab,’ you will find different opt-in forms you can interact with. Simply select your desired optin form and start customization instantly.
There are a lot of pre-designed templates ready for full customization. You can edit the message, the image, the image orientations, borders, effect, and colors to blend with your existing site design.
Display Rules
When you have designed the template to suit your preference, you can now select a “Display Rule” that is applicable to your optin form type. MailOptin display rules allow you to make different opt-in forms appear on your site depending on the response of your visitors.
For example, you can make forms display only after the visitors has scrolled down your site. Or show the optin forms when your customer has visited a specific number of pages on your site. You can also prevent forms from showing in certain post/pages using the display rules.
Page-Level Targeting
Use the page-level targeting feature to separate your email list and create a group based on user’s interaction with your website. Basically, this feature allows you to display opt-in on a specific page on your site and it’s one of most powerful ways to build a targeted audience.
What this means is that you will be sending more relevant emails. Which will eventually lead to higher click-through rate, increased sales and a low percentage of subscriber rate?
Exit-intent Technology
If you intend using a popup, that means you are in for an effective list building strategy but you won’t get a good result if you display popups the wrong way. The point is to avoid distracting your visitors with popups when they access your website.
MailOptin Exit-intent technology prevents your popups from creating a terrible user experience. Basically, the feature smartly detects the behavior of your visitor’s mouse. When your visitor is about to exit your website, it will trigger the display of your popup.
It is the answer to the annoying popups that appears immediately a visitor access some websites. Causing a poor user experience and data has shown that users get irritated by such experiences. In solving this problem, the exit intent technology magically repels poor user experiences on your website while still maintaining an effective approach to collecting email addresses.
Email Trigger
Using MailOptin, you can trigger the automatic sending of emails to users on your list. For example, if you published a new post, the “Email Trigger” feature can generate automated newsletter or email digest to your mailing list without lifting a finger.
This feature comes with built-in newsletter templates and saves you the stress from manually creating automated newsletters or email digest each time you have new articles on your site.
Click Link Trigger
Another unique trigger feature on MailOptin is the Click Link Trigger. This can help you properly initiate content upgrades on your site. The content upgrade simply means using incentives to lure your visitors into releasing their email addresses in other to get access to bonus contents.
For example, you could ask visitors to provide their email address in other to download premium contents for free. The download link is sent to their inbox while you collect their email addresses from your MailOptin dashboard.
Insights & Analytics
The built-in analytics in MailOptin tracks lot of data, including the number of impressions, subscriber’s count as well as conversation rate. The data is displayed in a graphical format for easy interpretation. Which will eventually help you can quickly detect an optin form that is performing poorly and make necessary modifications to increase conversion rate?
Lead Bank
Within the “Lead Bank” tab, you will get to see your list of subscribers, user agent as well as the export options. So, if you want to export your lead from MailOptin, you can achieve it with a single click.
What Next?
A WordPress email Opt-in and automated newsletter plugin with the best email list building features is what guarantees list growth. MailOptin is a robust email list building plugin that not only simplifies the process of creating and building a list. It makes every time and recourses spent on your list building strategy worthwhile.
The WordPress opens up a whole lot of possibilities with its premium features. There are a lot of attractive templates paired with full customization options to give you exactly what you want in an optin form. Then, you have the unique exit intent technology aggressively collects email addresses from your visitors without distracting them.
There are equally a lot of display rules to give you mastery over your list building journey. The page level targeting feature, email and click link triggers are simply awesome. The plugin is extremely easy to use. A newbie can start creating opt-ins forms immediately and have access to raw data from the built-in analytics functionality for a better result.
MailOptin offers a great support service paired with regular updates to provide complete value for your money. Obviously, if list building the right way is your primary motive, then MailOptin is your answer. It is the only list building solution you need right now. Get MailOptin today and watch your email list soar.
- MailOptin Review: WordPress Email Opt-in & Automated Newsletter Plugin - January 10, 2018
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