Without any doubt, the internet has transformed the way we do things. From watching movies to buying products online there is high demand for online shopping. People feel more secure buying online than before. Whether you’re a struggling Entrepreneur or a small business owner your competition is everyone. From Amazon to the store next to your door. You are in competition with everyone.
But you need to understand that increasing sales doesn’t always mean spending a lot of dollars or pounds; even small adjustments when done right can make a big difference. You can take a simple WordPress website and increase sales by the following tips.
Remove Dead Ends
Do not leave any dead ends. Once the customer visits your website, he needs to be clearly dictated what to do next. A good example is of Asos check out.
Notice how the brand has used “Continue Shopping” button. Large button makes it easier for the customer to take instant buying decision.
Another example is of removing the all extra clutter from the website.
Check out how Groupon have used the space on the right to list deals that are not relevant to the actual product purchased by the buyer. This creates a clear message for the customer that what he will get and what can he get other than the product he bought.
Cross-Sell Your Products
Cross-selling is important and tried the method to raise your sales. Consider this tiny example. When you are about to check out from the supermarket and decides to take up that chocolate bar or the bubble gum that doesn’t cost that much, this is actually forcing you to buy something you really don’t need.
Cross-selling is very important and the most successful companies all tend to do it very well. For example, have you ever queued up at a supermarket and decided to take up their offer of a chocolate bar? This is a common industry tactic to encourage customers to spend more money, and it works online too.
Sometimes there are these simple things that can boost up the sales. Amazon does this time after time and always received positive feedback. For more clarification check out the below example.
Amazon is giving away free wrapping service if the customer purchases the product with MasterCard. Now, this is one smart move by Amazon to increase their sales. In this way, customers will actually buy with Credit Card and avail the gift wrapping service. And in reality, people did avail the service and Amazon got such an enormous response on this idea.
Another example from Amazon can be this:
See how beautifully Amazon extended its Blu-ray service to buy the warranty too. A smart move that will surely help the people to add value in their product and in doing so give some advantage to Amazon too.
Build & Secure Your Reputation
There is a saying that goes by the name reputation is everything. Now it is nearly impossible to fake your reputation. With websites like Trustpilot, it is easy for anyone to take a look at your reputation and move on with the order. But despite this, you need to put up constant reminders to make the customer feel safe. A lot of companies are doing so. For example look at this:
Click & Collect from a reputable brand is a sign of trust. People will connect your brand with ease and label it as safe.
List the Useful Features First
Your buyers need to feel comfortable while purchasing from you. One way to do this is to do good copywriting. Another way is by going for a professional website design agency. But still then what is important is that you list unique product features in front. List down the benefits and features for the customers to clearly view and understand why they need to buy your product.
You need to place the product descriptions on the front because visitors need to see what is different in the product. Putting the product features on the front will cut down the decision time. You can also use the 4 U’s formula to drive more engagement in your e-commerce store.
Use On-Demand Delivery
Customers are now trained in a way to get deliveries on their desired time. From time specific deliveries to date specific deliveries, the more options you give to your customers, the better. Customers will not be happy to wait for the product to arrive. There is no greater feeling than getting a product in record time. Amazon does this all the time. You can also do it. Ship the product as soon as the order gets confirmed. Your customers will not only be delighted, they will love to order form yours again and again.
An Impressive About Us Page
Normally e-commerce websites don’t focus on ‘About Us’ pages. But from the customer point of view, this is the most important page. For a new customer, an ‘About Us’ page is the way to judge the authenticity of the company. Whether it is good or bad, people will judge you by the data you put on that page. Make sure you list down all the necessary details you want on the readers to know about you.
Keep the Product for Customers
Not everyone can afford every product from you. So, to gain maximum engagement you need to keep products that are for all price range. But make sure you don’t hurt your reputation while you do so. Often times customer consider low priced products as low quality. Keep low priced products but with a bearable quality that doesn’t hurt the reputation of your company.
To wrap it all up. E-commerce is growing fast. If you do not grow with the advancements around, you will soon lose the battle. So for you to survive in this world, you need to act unique and be authentic with whatever you’re selling. Follow these actionable ways above to make a strong standing for your e-commerce store.
- 7 Actionable Ways to Boost Your WordPress Website Sales - August 11, 2017
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