A popular way of establishing a connection with your customers is via email. But if you take this approach, there is a possibility that your email will go straight to the spam folder due to a significant number of companies using this method of communication. Still, many companies opt for this approach but mix in cold emails and newsletters.

If you are hearing about this for the first time, no worries. This article will get you better acquainted with cold emailing and why you should use it. It is necessary to distinguish cold emails from newsletters because sales representatives often make significant mistakes when using email marketing software.

What Is Cold Emailing?

Cold emailing is all about sending emails to a person you did not have any prior contact with, but that shares the same interest in specific products or services as your customers. Many companies like to use cold emailing to potentially turn people into future customers or business partners.

Woman working in café

Consider it a modernized version of door-to-door sales, in addition to being even more efficient and effective. However, there is one problem. There is a possibility that your email will be marked as spam and lose the interest of potential customers. But cold emailing is not spam. A cold email is a message that is targeted at a specific audience to lure them in.

Now that you know what cold emailing is and why you should use it, we will give you a list of 8 cold emailing tools that will amplify your lead generation.

Our Favorite Cold Emailing Tools

1. Postaga

Postaga has fantastic cold emailing resources that do all the work for you. It gives you the opportunity for link building and assists you in designing personalized promotions for your campaign to attract potential customers in just a few clicks. You can also make a list of possible connections and websites. From there, you can begin creating your custom emails, post already made campaigns, alter templates, and do a variety of other things.

If this sounds like the thing you were searching for, go ahead and get Postaga while it is still free and grants you lifetime access. This is an opportunity you should not miss.

2. Cold Email Master

Cold Email Master provides you with a step-by-step guide on reaching out and getting responses from busy individuals, even though they missed your first email. For $49, you get a one-time purchase that provides you with tools for locating email addresses, writing effective emails, and closing other deals.

This tool is great for freelancers, sales associates, business partners, CEOs, and others.

3. Prospect.io

Prospect.io

If you want to increase the number of meetings you have and the number of deals you close, try Prospect.io. Through their comprehensive marketing test, you can increase the efficiency of your outbound marketing department. Prospect.io builds your personalized list that combines all social touches, emails, and tasks; you can analyze it and improve your campaigns.

You can choose to pay monthly or yearly, but each payment plan has different features. So, we would suggest that you explore their site and find the package that suits your needs the most.

4. Woodpecker

Woodpecker

If you are looking for a personalized cold emailing service that integrates with Gmail, then Woodpecker is for you. With it, you will have the impression that you have your own assistant to help you with your emails and sound more confident.

This tool offers A/B testing, campaign reports, great customization, and analytics. The plans are also customizable. You can choose how many people you want to get in touch with and which features you want. This is great because you will only need to pay for what you want without spending money on bloat.

5. Yesware

Yesware

If you want to connect with your buyers, try Yesware. With it, you can know what they want and care about. You can conveniently apply personalization elements to your cold email prototype with Yesware Campaigns, thus allowing you to quickly deliver appropriate, personalized messages to thousands of potential customers.

By using Yesware, you can ditch the spray-and-pray method and engage with your potential clients on a more personal level. Also, the payment method and the features that they offer are pretty customizable, which is always a plus.

6. Reply.io

Reply.io

If you are looking for a tool that will help you split test your campaigns and make follow-ups, Reply.io is for you. It will easily merge with other tools that you use and has a built-in reposting system for your email campaigns. With it, you can improve your emails with A/B test messages and execute calls and tasks.

It also provides you with email categorization, quality checks, and email suggestions and templates. You can choose between three monthly plans going for $70, $90, and $120, but you will get unlimited everything if you choose the most expensive plan.

7. QuickMail

QuickMail

QuickMail provides you with the necessary tools to send personalized emails directly to your targeted inbox. Some features that you get are A/B testing, live notifications, and deliverability reports. You can also immediately stop campaigns and do much more.

This tool provides you with three pricing plans: a free plan, the Starter plan for $49, and the Pro plan for $69. Each plan is just an upgraded version of the plan that comes before it. The free plan is 100% free and gives you an excellent opportunity to advance and begin your cold emailing adventure.

8. Mailshake

Mailshake

With Mailshake, you can send personalized cold emails and engage with your customers. This solution comes with great features like mobile-optimized emails, A/B testing, link activity tracking, and many more. It also gives you great tools that you can use for your email campaigns and allows you to connect to services like Outlook.

Mailshake provides you with the ability to customize your payment plan.

Airborne

Looking to create a solid first impression with your emails? Try Airborne. Its extensive features and advanced tools can make you the highlight of any inbox. Yes, it not just maximizes your emails’ reach but also improves its deliverability with better open and reply rates. The platform allows throttled sending, adding multiple email addresses per sequence that are perfectly timed so that they land directly into the inbox. With quick personalization, quality checks, real-time reporting, and access to thousands of templates, Airborne makes the best platform to start your cold email campaigns.

Conclusion

Email marketing became a very important part of any good business. At first, it may seem a little challenging to use emails to promote your brand, products or just make great business partners. But you will surely be surprised when you hear that many companies and people have successfully established their businesses and careers with the use of cold emails. So why not give them a try and see if cold emailing is for you?

Once again, we would like to recommend the first two tools. They are at the top of our list for a good reason. By having the best combination of features and price Postaga and Cold Email Master outperform other tools by a long shot.