How to Select the Right SEO Rank Tracking Software
SEO rank tracking tools are important components when it comes to digital marketing. When used well, they can optimize your digital marketing strategy. Besides other metrics like organic search traffic as well as conversions, paying attention to SEO rank tracking tools can yield tremendous digital marketing results. However, you need to select the right SEO rank tools. Most people use Google Search Console to get accurate SEO data. WordPress users can use the free WordPress SEO plugin Orbitype, which visualizes Google Search Console and Longtail-keyword data alongside your blog writing environment.
When shopping around for an effective and reliable SEO ranking tool, look for the following features:
Accurate and Current Regional Data
The tool should have accurate and up-to-date regional data.
Integration
Choose a toll that can flawlessly integrate with third-party tools.
Scalability
Purchase a tool that can allow you to scale up your site’s operations. Remember, you will need to add services and expand to other regains. A scalable tool won’t cause you problems during these times.
Features
Choose a tool with beneficial features. This includes position tracking, backlink monitoring, and comparing competitor data features. Also, look for features like social media, call tracking, and email marketing.
Additional Tips
Also, pay attention to the following things when shopping for a good SEO tool:
- It should have a feature that allows you to export reports
- It should have updating features
- The tool should possess white-label capabilities
- Support resource accessibility
- Able to customize different types of reports
- Easy to integrate your clients
- The tool should be automated and easy to use
Web Browser Plugins
Regarded to add-ons, the web browser plugins are used to optimize your web browser’s capabilities. They act as web scrapping tools.
It’s important to note that Google doesn’t love tracking tools. That’s why it has special tools that detect any use agent. Since it runs instantaneously, you can use the web browser plugins to rank quickly.
Desktop Applications
Programs installed on computers are known as desktop applications. They are standalone programs. This means that they don’t require web bowers.
These applications can run numerous keywords. Plus, they are not easily blocked by Google. It’s important to note that desktop applications tend to emulate human behavior. This means that they add time and pauses when it comes it quarries and downloading page assets.
They also rotate IP addresses. Thus, queries will appear to come from different PCs globally. Common types of these tools include WebCEO, Internet Business Promoter, as well as SEO Smart Suite.
Advanced Web Ranking
Besides rank tracking, these tools can also conduct backlink analysis and keyword research. The best thing with advanced web ranking tools is that they can run multiple numbers of keywords.
Web SaaS Solutions
These solutions are designed to run based on a subscription service. They don’t run on computers. Thus, they are ideal for managing and maintaining multiple IP based addresses.
Since they don’t run on computers, you can leave them running overnight. That’s why most desktop applications come with their web-based versions. They are stable and require minimal maintenance.
Even more, they can manage the IP rotation feature on your behalf. Also, they come with special features for tracking both local and international results.
Tracking the Indexed Pages
Besides tracking your keyword ranking, the indexed pages can also be tracked. The following are common ways to accomplish this:
- Site: You can use the site to track the indexed pages. Here, you will view the number of views on a domain.
- Google Research Console. You can also use the Google Search Console report. Here, you will have an overview reading the indexed pages
- GSC’s Status: Also, the GSC’s status can be used to ascertain the real status of all the indexed pages.
The Bottom-Line
It’s the dream of every business owner to generate more sales. However, the success of your business is hinged on how you do your digital marketing. And one of the most effective ways to hit the ground running is to select the best rank tracker tool.
The insights above will help you land the best tool for all your SEO ranking needs.
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