One of the biggest challenges that content writers and bloggers face while writing content is making it SEO optimized. After all the hard work of setting up a WordPress website, deciding the themes and taking the appearance into account, it will be a pity if the website link does not show up in the search engine results. Before getting into the ways of making your content SEO friendly. Let us understand what is SEO and how exactly does is evaluate articles.
Search Engine Optimization (SEO) is the process of making your content rank higher than other existing content on the same topic. This will ensure that the search engines display your content on top of others, giving a great exposure to your website and its content.
Therefore, creating SEO friendly content should be the number one priority for most of the websites. The right way of writing SEO optimized content is choosing the right keywords and to use them in a way that interests the reader. In the following sections, we will see in detail how to make sure that your content is SEO optimized so that your website gets a comparatively higher visibility in search engine results.
Think of the Audience
Before you actually start writing the content, it is important to think about the target audience. One must think from the reader’s perspective and figure out what kind of information is being sought. Selection of keywords according to the reader’s perspective is a great way to start. The content should then be woven around the keywords in a way that retains the essence of the topic, and, at the same time, should be interesting for the reader.
Don’t Compromise with the Content Quality
One should never rush when writing SEO optimized content. Elaborate content which has a substantial content matter tends to show up more often in search results because it is assumed to be thorough. But one should not bring down the quality of writing just to reach the word limit.
Make a note of all the relevant points that a particular content should contain so that it is comprehensible, interesting as well as thorough. After reading the content, the readers should feel that they have gained deep knowledge on the topic and have had their questions answered.
Go Easy with the Keywords
While a keyword is what will get your content a hit in search engines, overusing it will be like adding too much sugar to the dessert. Judicious usage of primary and secondary keywords is what differentiates great SEO content from others. Stuffing the primary keyword randomly will do more harm than good. Understand the keyword and then place it evenly throughout the content so that it is neither too dense nor too sparse. Similarly, for secondary keywords, understand their usage in the sentence before stuffing them. Use synonyms if you feel there is a need to use a word but you don’t want to repeat the keywords.
Get a Head Start
The introduction of the content makes or breaks your image. It is good to remember that the first few sentences have the power to keep the reader hooked-on to the content. Make full use of the introductory sentences to retain the interest of the readers. Phrase the introduction so that the reader is encouraged to read more, and make sure that you put the keywords once in the first few sentences.
Understand the Importance of Titles
The title of a write-up is a crucial factor in deciding whether it will be read or not. Therefore, it is vital to understand the importance of the Main Title and the Meta Title of the content. The main title is the sentence that will be seen by the reader whereas the meta title is the sentence that will be read and analyzed by the search engine. Therefore, when writing SEO optimized content for your website, special consideration must be given to the length and relevance of these two titles. Don’t forget to use the primary keywords in both!
Check Your Permalinks for Stop Words
When uploading the content on the website, you will notice a permalink being generated for the write-up. Carefully look at that permalink and identify the stop words. The permalink generated by default contains a lot of words like to, an, a, the etc. These words have no relevance to the title, the keywords and the essence of the content. Before publishing the content online, remove these stop words. The content will automatically get a step closer to SEO optimization. One tip: Never edit the permalink after the content has been published.
Make Use of the Heading System
Ever noticed the heading tags while writing your content? If not, then you must. The heading tags H1, H2, H3 etc. are great tools to make your content SEO optimized. The post title should use the H1 tag, and the subsequent heading should use H2, H3 etc. Make this a habit and you will not have to worry about SEO optimization of your website content.
Link Back to Old Posts
Reducing the bounce rate is one big factor for SEO optimization. You can make the reader hang on to your website content a little longer by adding an interlink to another related or useful post published on your website. Just make sure that you use the appropriate keywords when linking the post to other posts.
Include a Meta Description
The last point on our list is far from being the least. Meta descriptions are very important for SEO optimization of website content. These are the first impressions of the content in a nutshell and must contain the keywords. As a general guideline, meta descriptions should be around 150 characters in length.
In a Nutshell
SEO optimization of website content is not a very difficult task. Yet, it plays a very important role in deciding the popularity of your website. With the above-mentioned tips and tricks, you will be able to churn out SEO optimized content with no trouble; all it takes is some practice. Once your content is SEO optimized. You will be surprised at the high ranks given to your web content in search engine results.
Latest posts by Kiera Hayes (see all)
- Guide for Conducting SEO Audit in WordPress - January 12, 2018
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- A Guide to Writing SEO Optimized Content for WordPress Websites - September 4, 2017
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