Social media networks provide powerful places for promoting your blog. Sharing your post manually on each network can be tiresome and time-consuming since every network provides different options to promote your post and every community reacts differently to specific posting formats. Facebook fans love short comments but no hashtags, Tweets work best with hashtags and @handles.
Not to forget the right timing for your post. You might meet your Twitter followers at a different time as your Facebook and Pinterest followers. Tailoring your social media posts individually for each network and each community is the best way to promote your post successfully across multiple social channels. Keeping all these success factors in mind, social media marketing for your blog can keep you working around the clock.
Social media automation tools for auto-posting seem like a good solution. However, the wrong social media automation strategy can also ruin your marketing efforts.
In this tutorial, I show you how to automatically cross-share your blog posts on your social media in the best format for each network and automatically cross-schedule them for the best times to post – with minimum work and time but maximum output.
Blog2Social WordPress Plugin
Blog2Social allows to auto-post and auto-schedule as well as to individually schedule and customize social media posts directly on the WordPress dashboard. The plugin turns your blog posts automatically into an optimized format proved to work best on every social network, with an excerpt of your post in the appropriate number of characters and an image and link. The custom sharing & scheduling option displays a one-page preview editor for all selected networks to edit the suggested texts or to add personal comments, hashtags or handles.
You can also schedule your posts with a ready-to-use time set for the best times to post on each network or you can define your own time settings or edit the scheduling for each post for one-time, multiple times or recurring scheduling.
This takes less than 5 minutes for all networks because the plugin provides a simple one-step workflow for all networks and I would always recommend spending this minimal amount of extra time to tailor your posts in order to make your posts more personal and engaging. If you want to save this extra time, you can always enable the social media auto-posting to automatically share your post, when you press the publish button for your blog post.
You can share and re-share old posts or pre-schedule your evergreen content at any time and for any network from the overview dashboard of the plugin.
The plugin automatically cross-shares the posts to Twitter, Facebook (profiles, pages), Google+ (profiles, pages, groups), LinkedIn (profiles, pages), XING (profiles, pages, groups), Instagram, Flickr and Pinterest Diigo, Delicious. You can also re-publish your post on Tumblr, Medium, Torial.
Blog2Social Key Features
Let’s take a look at the key features that are included in the Blog2Social WordPress plugin.
- Social Media Auto-Poster: Immediately shares blog posts to social media as soon as they are published on WordPress
- Cross-Posting: to Twitter, Facebook, Google+, LinkedIn, XING, Tumblr, Medium, Torial, Instagram, Pinterest, Flickr, Diigo, Delicious and also shares to social media pages and groups: Facebook (+ pages), Google+ ( + pages + groups), LinkedIn (+ pages), XING ( + pages + groups)
- Auto-Formatting: social media posts are automatically turned into an adapted format for each network with pre-filled excerpts of posts
- Custom Sharing: enables individual texts, comments, #hashtags and @handels for each post
- One-Step Workflow: One-page preview for all selected networks for editing posts in one single step
- Custom Scheduling: once or recurrently or re-posting of evergreens up to one year in advance
- Best-Times-Scheduler: Pre-defined best times for each network for maximum outreach
Setting up and Work with Blog2Social
Step 1: Connect your WordPress Blog to Multiple Accounts for Cross-Posting.
Once you have installed and activated Blog2Social on your blog, you will see the Blog2Social icon on your left-hand sidebar. Go to the “networks settings” submenu and connect your blog with your social media networks, profiles, pages, and groups. You only have to do this once and you can later select or deselect or add any network for your current sharing purpose easily per click.
Step 2: Auto-post or cross-post your blog posts on social media.
For sharing your current blog post, edit and publish your blog post and enable “Auto Posting” or choose “Custom Sharing & Scheduling” to customize and schedule your posts.
Option 2A: Social Media Auto Posting
If you choose auto-posting, you’re done! Blog2Social will share your posts immediately and automatically, once you press the publish button for your post.
Option 2B: Custom Sharing & Scheduling
If you choose “Custom Sharing & Scheduling”, a one-page preview page will display all of your selected networks You can edit the pre-filled text and add a different text, a personal comment or hashtags and handles, individually for each network account.
You can either publish your postings immediately or schedule them. For scheduling your posts you can choose the Best Time Scheduler with ready to use time setting for the best times to post, or you can define and save your own time settings, or your can change any suggested time individually. schedule your posts once, multiple times or on a recurring scheme. This way, you can develop your individual social media posting plan.
Click “Share” and you are done! Blog2Social will share your posts even when you sleep.
Option 3: Share and Re-Share Your Posts
A click on “Post & Schedule” on your Blog2Social dashboard leads you to an overview of all published and scheduled blog posts and social media posts.
You can view your published posts in the report. You can click on “Re-share this post” to re-share and re-schedule your social media posts. You can select the networks you wish to re-post your content to. And again, you may schedule your posts according to the best times for each network and target audience.
Check out the video how you can auto-post, cross-promote, schedule, automatically share your blog posts to social networks for the best times to post to profiles, pages, and groups.
Blog2Social helps you to automatically cross-promote your blog posts on your social media with minimum work and time and optimum output.
You can switch your blog marketing on auto-pilot for cross-posting, but you can also tailor and schedule your posts individually in one easy step.
Have you used the Blog2Social for schedule and cross-post your blog posts on social media? I would love to hear all about it in the comments below!
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- How to Automatically Schedule and Cross-Post Your Blog Posts on Social Media - February 2, 2017