Do you own a WooCommerce store?
Getting traffic to a new website is difficult, and getting people to buy on your website is even more difficult.
Irrespective of how good your product is, the store has to be optimized for higher conversions.
Taking the right steps is vital for high conversion rate optimization (CRO).
Today you’ll learn tips and tricks to convert visitors to buyers on your WooCommerce store.
You’ll also be learning about a CRO tool called HumCommerce which will help you achieve your conversion goals.
Before that, let’s quickly take look at what CRO is.
What is CRO?
Conversion rate optimization is optimizing your website such that more people buy. Optimization can be done by making changes to UI/UX, conducting A/B testing, etc.
For example, suppose you have a website that sells custom t shirts, your aim is to sell as many t-shirts as you can. Now, in order to improve the CRO of your t-shirt store, you’ve got to:
- Analyze the behavior of visitors on your website, identify the pain points of your visitors on your website.
- Make sure that the UX and UI of your website are user-friendly. The user flow has to be as smooth as possible.
You’ll need a CRO tool to make sure that the above-mentioned things are done and your CRO is improved.
Let’s Take a Look at HumCommerce
What is so special about HumCommerce?
HumCommerce not only provides behavioral analytics but also traditional analytics (Traffic data, traffic source, etc.) and you can integrate it seamlessly with your WooCommerce website.
Take a look at some of the features of HumCommerce. After that, we’ll take at steps to improve CRO and convert visitors to buyers.
Visitor Session Recordings
Recording visitor sessions can give you useful insights about the likes and dislikes about your website.
Using HumCommerce you can record multiple sessions and can analyze them later.
If you want, you can record just specific pages, or you can record all the pages across your WooCommerce website. You can set up visitor session recordings in less than 2 minutes.
Heatmaps
Heatmaps help you know how many people click on different areas of your website. Also, till where people scroll on your website.
HumCommerce provides 3 types of heatmaps – click, move, and scroll.
Click heatmap shows where and how much percentage people click on the different parts of your website.
(Click heatmap)
Move heatmap shows you how visitors on your website.
(Move heatmap)
Scroll heatmap shows how much and till where visitors scroll on your website.
(Scroll heatmap)
E-commerce Sales Funnels
E-commerce sales funnels show a visual representation of a buyer’s journey.
It helps you find the bottlenecks at the various stages of your sales funnel. Once you find the bottlenecks, you can optimize your website for better conversions.
Date acquired from the sales funnels will help you improve your conversion rate to maximize profit.
A/B Testing
A/B testing is a process of setting up experiments to compare two versions of web pages. In this, different versions of landing pages are compared to find which buttons, color schemes, website copy, work best to increase the conversion rate.
As a WooCommerce store owner, you can do A/B testing of two different versions of product pages. Find out which version of product fetches you maximum conversion rate.
How to Improve the CRO of Your WooCommerce Website?
Let’s see some of the ways to improve the CRO of your WooCommerce store.
Track the Behavior of Your Visitors
Once you are able to get visitors into your sales funnel, your next aim will be to move them farther down the funnel.
How can you do so?
Tracking the behavior of your potential customers when they come to your landing pages is a key thing to do.
Using HumCommerce to record visitor sessions and generating heatmaps for locating the area of interest of the visitor is something that can be very useful.
Looking at the visitor session recordings will show you any bottlenecks you have on your store. Bottlenecks such as a problem with the product page, checkout page, cart page, etc.
You should analyze and find out what’s the root cause of the problem.
Make Your WooCommerce Website Searchable
Just getting traffic on your website via SEO is not enough. But going one step further, you should ensure that your website is easily searchable.
Your visitors should be able to find the products of their choice, easily. Adding an internal search bar on your website can be very helpful as 30% of site visitors use an internal search bar.
The search bar:
- Must search products within all the product pages.
- Must have autocorrect and autocomplete enabled.
- Having multilingual search support is a plus point.
- Saved searches should be enabled for returning visitors.
You can view the terms that the site visitors are entering into your website’s search bar from your ‘site search keywords’ section of your HumCommerce dashboard.
The site search keywords will give you amazing insights about the types of products that people are searching for and you can focus more on these products.
Redesigning the Homepage and Landing Page of Your Store
Sometimes, you may have to redesign your entire WooCommerce store’s landing pages if you want to increase conversions.
Why?
Well, it’s obvious that people are not liking your landing page and hence you’re not getting a good conversion rate.
You can A/B test different versions of landing pages. Here are a few helpful design tips that you can use for creating a better landing page:
- Using larger and bolder images to showcase your products can be helpful as images attract attention and increase the urge to buy.
- Adding social proof which will, in turn, add credibility to your store/brand.
- Using contrasting colors in your call-to-action buttons ensures that your CTA buttons stand out so that visitors can easily find them.
- Branding all your pages with your brand logo helps in building trust.
Wrapping Up
Above mentioned are three proven ways of increasing the CRO of a WooCommerce store and convert visitors to buyers on your WooCommerce store.
If you would like to share more such ways of improving the CRO, you post your tips in the comments section below.
- Website Visitor Tracking 101: How to Make Every Move Count - April 26, 2019
- How to Convert Visitors to Buyers on Your WooCommerce Store with HumCommerce - October 4, 2018