Website visitor tracking is something every e-commerce business should take advantage of.
The information gained from visitor tracking provides marketing teams with actionable and lucrative information. Design teams also benefit as they use visitor information to make improvements to the site.
How to Improve Sales and Conversion Rates with Website Visitor Tracking
Website visitor tracking is one of the easiest ways to gain vital intel on customers. This information can be used to make marketing efforts more productive and improve the website to attract more visitors.
By measuring metrics like what times visitors are most active and what content engages them the most, firms can optimize their websites and marketing campaigns with this information.
Google Analytics Unharnessed, How to Make the Most Out of This Powerful Tool
Google analytics is a staple in website visitor tracking strategies. It can be made much more effective, however when you add events to website links, buttons, and actions. Adding events to these segments of a website allows for more in-depth analyses and opens up new actionable insights.
Don’t Neglect the Importance of Server Logs
Server logs contain a rich variety of information that powerful tools like Google Analytics passes over and doesn’t include in its reports. Maintaining security is an especially important reason to analyze data from the server logs and look for unusual spurts of clicks, visits and other suspicious activity.
Brute-force attacks and click-fraud are not detected by Google Analytics and can be caught by savvy IT departments who regularly examine server logs. This process can, of course, accelerate with the specialized software.
Breakdown Analytics Data Based on Source Channels
Another way to maximize the value of data collected with Google Analytics is to separate and organize the data as channel specific. It will show how many site visitors came by way of referrals which are external links from other sites.
It also tells how many went directly to the site, found it on social media, or were organic visitors who clicked on an advertisement during a web search.
Heat Mapping Capabilities
Perhaps one of the most useful website visitor tracking analytics tools is heat mapping. This incredible metric tool shows user activity on the site and can help figure out where and why online shoppers do not follow through with a purchase.
Heat mapping shows how visitors engage with the site, what they click on, and scroll to, etc. This information is precious to marketing teams.
Check Bounce Rates
The bounce rate is another crucial metric that augments the other information gained from visitor tracking. Bounce rates measure how many visitors close the website without going any farther into the site after clicking on it.
It is an essential metric in that is unique and can help separate concerns of visitors who abandon the site, later on, like when completing forms, or making purchases from visitors who exit very quickly.
Keep Track of Repeat Customers
A more positive metric to measure with visitor tracking is the number of repeat customers there are. Keep track of this information can help marketing teams assemble more specialized material for repeat customers.
This is also helpful when offering specialized sales packages. These packages can be catered to repeat customer’s tastes and informed by their past buying history. In today’s wildly volatile market, retaining customers is something we know that all e-commerce business should be focusing of.
Make Use of Specialized Reports Like YoY Data Reports
YoY, or year-over-year data reports, are another form of website visitor tracking. These reports take annual sales into account and show how the e-commerce site is performing. The information included in these data reports puts sales performance in perspective and makes it easy to identify piques in seasonal sales.
While this is an indirect method of visitor tracking, the insights gleaned from YoY data reports will have a straightforward impact on sales. Furthermore, marketers can use these reports to identify which seasonal items to focus on promoting.
Find the Right Service to Optimize Your Website Visitor Tracking
Website visitor tracking doesn’t happen magically, and it takes a lot of technical and organizational skill to synthesize these masses of data into pertinent information. Finding the right service to partner with is half the battle. We are the cavalry, HumCommerce Analytics can optimize your website visitor tracking efforts and drive conversion rates through the roof.
Get the Help You Need from HumCommerce Analytics, an Industry Leader
HumCommerce Analytics is the right choice when looking for help in facilitating visitor tracking. Effective management of website visitor tracking takes planning, strategy, and powerful analytics capabilities. HumCommerce Analytics also has the best of each of these and can make e-commerce businesses more competitive in this active market.
Our experience and dedication to quality service are advantages that can help launch your E-commerce business to the top.
In conclusion – Don’t hesitate, get in touch with HumCommerce today and see what we can do for you. Our web and e-commerce services will give your business a competitive edge that can’t be beaten.
- Website Visitor Tracking 101: How to Make Every Move Count - April 26, 2019
- How to Convert Visitors to Buyers on Your WooCommerce Store with HumCommerce - October 4, 2018
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