Are you a businessman? Or are you planning to become one? Do you wish to open a WordPress website-based business online and make it grow?
It takes you only one “Yes” out of three answers to conclude that you are in a right place, where I will be more than happy to show you exactly why each and every one of us should use WordPress for business.
As you know, the Internet, since its dawn, has made a terrific change to the way businesses around the world operate. Then came the birth of CMSs (Content Management Systems), among which WordPress is believed to take the lead. With more than 70 million websites registered at the moment and approximately 50,000 more added daily (according to expandedramblings) – I repeat, daily – WordPress totally deserves the crown, not only for, business but actually for almost every niche and field that has an online presence.
However, provided that you do not think those statistics are convincing enough, let me do the honors and give you some more reasons to make you believe WordPress is the best choice for your online business, will you?
Once upon a time but not so long ago, it was believed that running a website required specialized knowledge. With that in mind, businesses would hire professionals to do the job. Now, thanks to WordPress, you can have complete control over your website without any complicated skills.
Sounds interesting? Well, the 8 reasons below are even more than that!
- WordPress is Free and Easy to Use;
- WordPress Has Amazing Functionality;
- No Coding Skill Required!;
- It is Good for SEO;
- WordPress Offers Safety;
- Numerous eCommerce Solutions Suggested;
- Huge Support from Huge Community;
- WordPress Never Stops Enhancing!
Ok, let’s begin the journey in finding out why WordPress is worthy of our trust and investment, shall we?
WordPress is Free and Easy to Use
First, you should know that WordPress is open source, which makes it completely free to use. Since it was launched in 2003, thousands of excellent people have contributed to its evolution, making WordPress become an amazing CMS without any cost needed, no matter how big your website can get. Well, while WordPress itself is indeed free, you will have to pay a little each month for your domain and hosting service. Premium themes and plugins that help you run your website smoothly also cost a few bucks, but they are not necessarily required. It is totally up to you to decide whether you need them or not.
Now we move to the “easy-to-use” part. By “use”, I mean WordPress is easy to set up, control and customize. All you need is a stable Internet connection to set up your website, no HTML coder or coding skill whatsoever is needed here. Then, WordPress offers an intuitive user interface, with which you can freely add pages, posts, images and whatever multimedia files you have to your website. What is more, plugins are always available to extend these core features. With assistance from the right plugin, you can transform your website into anything: an eCommerce platform, a photo gallery, an invoicing system, etc. Whatever you can imagine, there is a plugin for that. Isn’t it great?!
WordPress Has Amazing Functionality
Talking about WordPress’s features, it can be an endless listing. However, I will make it short by naming the most frequently used ones, including blogging, commenting, drop-down menus, and obtaining emails. If they are not enough for you, you can ask for help from plugins just like I mentioned before, and add more features to your website, for example calendars, video, galleries, slide shows, etc. With WordPress, the idea of an ideal business website of your own is not so hard to achieve.
No Coding Skill Required!
Just so you know, WordPress is self-managed and it does not need any additional HTML or FTP editing software. What does all of this mean? Yes, it means you are free from the burden of hand coding! With everything already built into the system itself, you can add new content, texts, images all by yourself. However, in case you know some HTML and would like to craft your content, the “text” tab on any blog post or page will always be there so you can do some magic tricks with your website.
As you can see from what I have shown, running a WordPress website is not something of a difficult task for a businessman, isn’t it?
It is Good for SEO
It is a matter of fact that Google loves WordPress. Even Google engineer Matt Cutts says “WordPress automatically solves a ton of SEO issues.” And we all now how important SEO is to a website if that website wishes to become a big and successful one. WordPress has some default features that help keep track of and analyze the traffic, as well as some options that keep your competitors out-ranked in the search results. Make use of them wisely!
Want to make it even more SEO-friendly? Go get a trusted plugin right away, something like the free Yoast SEO plugin – my favorite.
WordPress Offers Safety
You have been expecting this, haven’t you?
Yes, I know how vital this feature is, especially to a business WordPress website that requires a high level of privacy and security. Worry not! WordPress is here to quench your thirst. By regularly updating its core system, WordPress is doing its best to keep customers safe and sound. When updates await, WordPress will let you know by offering a link to a one-click installation. All you need to do is clicking, and then leaving the rest for WordPress itself. Sometimes, when the updates are strongly required, WordPress does that automatically, so you will not have to bother.
Despite the safety WordPress guarantees, you may run into problems yourself with bad choices in hosting services and plugins. As these things can cause security holes in your website, pay close attention to what people have to say about them and choose carefully.
Numerous eCommerce Solutions Suggested
Well, you are businesses, aren’t you? That is why eCommerce solutions are absolutely needed. If you decide to put your faith in WordPress, which I highly hope you will after reading my article, then I am more than happy to present to you some of the finest plugins that can turn your website into an all-out digital store. WooCommerce, WP eCommerce, and Shopp are the top three that I have been advised on and had the chance to experience myself.
You will not be disappointed if choosing one of those, I promise.
Huge Support from a Huge Community
Joining WordPress means that you will have a super large, generous and supportive army behind you. With more than 76.5 million blogs that WordPress has at the moment (according to expandedramblings), you won’t have to frown every time a problem arises, because fellow users are always more than ready to offer a hand in troubleshooting it. Aside from that, you can also exchange ideas with each other by taking part in relevant forums and events, for example, WordPress official forum and WordCamp events.
So, what do you say? Become a part of this community and make WordPress better together, will you?
WordPress Never Stops Enhancing!
Large but not least, this wonderful CMS surely never stops improving itself for the sake of its beloved users. This may sound theoretical, but, as a long-standing user of WordPress, I can tell you that WordPress has never failed to listen to its users in order to make itself better. It does not hire a lot of employees, but all of them are high-level developers whose jobs is to drag WordPress forwards. You can see my point from the frequent updates WordPress offers to customers. Furthermore, just like I said in the very first place, WordPress is open source. It gives chances to every developer out there to improve the user experience. What else can you expect from such a CMS?
Now, it is time for you to judge for yourself and see: Placing your trust in WordPress for a website, your business will flourish!