We live in the digital era that brings certain changes in our everyday life and behavior. When you want to find some information or order some products or services, you immediately take your phone and start googling. For instance, when you want to get help with your essay, you go to https://papercoach.net/ and get your papers done quickly.

If you cannot find a company on the Internet, it means it doesn’t exist. However, many rookies who have just decided to launch a business neglect the necessity of creating a website. Statistics say that only about 57% of companies who own small businesses take care of their websites. About 17% of companies claim that the absence of a website allows them to save a pretty penny, even though they just don’t understand that its creation may cost them only a few hundred dollars if they use WordPress.

It is one of the greatest content management platforms available today. WordPress powers more than 27% of sites on the Internet. So why should you give it a try?

1. Saving money

US money

If you want to hire a skillful developer to make an HTML website, you should be ready to pay a pretty penny, and it is not to mention the first hosting and website maintenance expenses. You will hardly like its total cost. That’s why a huge number of people opt for using WordPress when starting a business website.

A smart person will think, “I would rather agree on marketing services or pay someone to do my homework to have more free time,” since getting a developer to create a complicated HTML website might be reasonable only if you run a serious company or a corporation.

In this case, WordPress will not provide you with the required functionality without extra expenses. In all other cases, WordPress allows you to easily design and edit your content without sound knowledge of coding.

2. Ease website management

To create a decent design for a website, you will have to spend a lot of time. Nowadays, your website will be useless if it is not optimized for smartphones, its security system leaves much to be desired, and you don’t update your content, showing that the site is alive.

To handle all these issues with an HTML website, you need an IT specialist. However, this will not be a big deal when it comes to WordPress since you can do the whole scope of work on the site with several clicks. And it is not to mention the time and money you can save.

3. Big selection of templates

Man looking at templates

Why do you think so many people choose this platform? In addition to all its practical and obvious advantages, people love WordPress for its thousands of amazing templates for all kinds of sites.

Visual admirers especially appreciate it. For example, if you are going to launch a niche site for an accessories store, you can easily find the required template just by using keywords.

4. User-friendly interface

When you don’t have enough money to hire a specialist, you try to do everything independently. Nonetheless, you don’t have to master web design or coding fundamentals to work with WordPress.

The platform’s creators have simplified your life in all possible ways, creating a well-tailored and user-friendly interface that allows you to run your website from a single admin area. Thus, you can add more pages and make posts on the site via the editor. And the Appearance section will help you customize your site’s exterior by changing the background, widgets, headers, and menu.

5. Maintenance and updates

Man working in office

WordPress is open-source software, but it also offers a great user experience. This is one of the numerous root causes of why millions of people around the world choose WordPress.

If you face a challenge, their specialists will always help you meet it. Also, the system is updated annually with useful changes, and it’s completely free. Would a freelance web designer offer site updates for free in the future? Well, only if they owe you something.

6. Suitable for smartphones

As we have already mentioned, if your website is not optimized for mobile platforms and different screen sizes, then you don’t have a website. And while an HTML website requires creating a mobile version of your site for various portable gadgets, WordPress templates have already coped with the task, especially when it comes to premium templates.

7. Simple and comprehensible SEO

SEO ranking

If you want the search engines to see your website and show it to users every time they create a request, you should take care of its optimization. In other words, you will have to immerse yourself in long routine work.

You will get bored soon if monotonous and typical work is not your bold dream since every page will require certain optimization with keywords and meta descriptions. WordPress will get rid of this burden since the platform has a special plugin for such a purpose that helps do everything almost at lightspeed.

8. Convenient content management

Inside the WordPress admin area, you can play with various great features. For example, the drag-and-drop interface helps create image galleries, set up schedules for posting at specific times of day, and add amazing widgets to customize your sidebar. And you can do the whole scope of work without a single intervention in the code. Could you do something similar to an HTML site?

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