7 Content Marketing Tactics That’ll Skyrocket Your Search Traffic
According to Internet Live Stats, there are over 1.9 billion live websites today. Google and other search engines are indexing thousands of sites every single day. In the current competitive world, you cannot expect people to land on your website by just making your website live. You need to market your website to get traffic. One of the best ways to get highly-targeted traffic to your site is via search engines.
A study has found that the search engine is responsible for nearly 93% of all website traffic. Over 70% of all users click links on the first page of the search result. Another study found that the conversion rate for SEO stands at a staggering 14.6%, which is way above the conversion rate of traditional outbound methods, i.e., 1.7%. What this means is that there is a strong correlation between your search engine traffic and your revenue.
How to See a Sharp Increase in Your Search Traffic?
You will find a lot of answers to this question if you ask it in a forum or to your friends. Most of the people express their views regardless of their background and experience. Moreover, you will also find many people that will try to lure you to go for black-hat SEO methods like buying backlinks or negative SEO.
Ranking your site is difficult if you do not know what you are doing because it is no less than a hard nut to crack. So, it is recommended to get enrolled in some of the best SEO training courses online to get acknowledged its principles and practices, thus enhancing your skills and abilities. These courses will teach you the basics of SEO and will also educate you about advanced SEO strategies and trends.
Furthermore, there are a lot of free tools available online where one can look upon some best free SEO tools that can help you strengthen up your SEO methodologies and can fulfill your marketing motives.
I’ve written this article for both beginners and advanced SEO professionals. You will find proven SEO and content marketing tactics in this article that will work like a charm. Without further ado, let’s dive into the nitty-gritty of the report.
1. Content Audit
At first, you need to weed out toxic pieces of content from your website to increase your search traffic. The poorly written pieces of content, which provide a little to no value, does more harm to your site than good.
Many webmasters have seen an increase in traffic after deleting toxic pieces of content from their site. Siege Media managed to increase around 50% of the total traffic to their client’s site after performing a content audit. They deleted 15% of the site’s entire content. Siege Media, Ahrefs and other businesses also have found a positive result after a content audit.
Here is how you should perform a content audit.
Image Source: Ahrefs
2. Prevent Keyword Cannibalization
The keyword cannibalization happens when two or more pieces of content on the same website compete with each other for the same set of keywords. It can confuse Google, resulting in a loss of authority and traffic.
One solution of keywords cannibalization is to avoid targeting a singular keyword. You should use unique, valuable variations to differentiate your articles and link them back to the primary source for the singular term.
Image Source: MOZ
3. Optimize your Title Tag and Meta Description
If you manage to get a better click-through rate, Google will increase your rankings. To improve your click-through rate, you need to adjust your title and meta description. The users observe your title and meta description before they decide to click the link.
Here are some of the tips to optimize your title tag and meta description:
- Make headlines emotions (some tools can help you out).
- Insert your keywords on your URL.
- Your meta description should be appealing. It should offer persuasive reasons for your audience to click the link.
4. Find and Replicate Competitors’ Backlinks
The number of quality backlinks still holds a lot of weight in search engines when it comes to ranking the websites.
Image Source: Get Found Madison
One of the best ways to get quality backlinks is by finding and replicating competitors’ backlinks. Do some research and find out the websites that are linking back to their websites. The chances are that if they are linking back to your competitors, they are highly likely to link back to you as well. There are SEO tools like Moz, Linkminer, and so on that can help you find competitors’ backlinks that you can replicate.
5. Make your Websites Mobile Responsive
Google has moved to mobile-first index. What it means is that Google will consider the mobile user experience first to decide your rank on the search engine. Making your website mobile friendly is not that difficult.
Google offers a free tool that can help you make your site mobile responsive and also provides you with recommendations to make your website mobile responsive.
Here is a detailed guide to help you prepare for Mobile First Indexing.
6. Find Untapped Keywords on Quora and Reddit
Google released a report, confirming that around 15% of its trillions of annual searches are new to Google. In addition to that, there are plenty of long-tail keywords that have a little to no competition.
To find untapped keywords, you can go to Quora and Reddit to see what is hot right now. After that, you can write a good piece of content on that topic. Please note that you cannot always rely on keyword tools to provide you a 100% accurate report.
7. Publish a Better Content and Link Back to Those Pieces of Content
You must have seen many crappy pieces of content on the first page of Google. If you find them, it is an excellent chance for you to outrank those pieces of material with valuable content. You will have a much better chance of outranking those articles.
After publishing a great piece of content, you should create internal links to that post. Just go to your previously performing blogs and link back to the fresh blog to pass a massive link juice to that blog.
Over to You
The next step for you is to implement every single tactic that I’ve revealed to you in this article. Keep in mind that SEO is a long-term game and you must not expect a quick result from your efforts. If you are consistent with your SEO efforts, you will undoubtedly increase your search traffic along with your revenue.
What is so impressive about SEO traffic is that you get the highly-targeted traffic to your site for free. There is no risk of losing your money with SEO, unlike other paid traffic methods. Furthermore, your page will get consistent traffic if you manage to rank your site. However, you should continually update your posts and monitor your backlinks to maintain your site’s ranking. You can also find top content marketing agencies that are ready to deliver exceptional results and help you stay on the track.
I hope you have found value in this article. If there are some more content marketing tactics that you want to add, feel free to comment below. I would love to read your insights.
- What a Solid Digital Marketing Strategy Should Be Made Of? - May 9, 2019
- 7 Content Marketing Tactics That’ll Skyrocket Your Search Traffic - February 8, 2019
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