If you’ve been working in any sort of online business for a hot minute, you probably know by now that SEO is your best friend in the world. No matter how good your content or products might be, you can say goodbye to the success you desire without search engine optimization.
It’s common knowledge that most people won’t have the patience to search through any pages beyond the first and second one on Google when they are looking for something. About 95% of all Google search users only look at the first-page results.
That’s why you need to step up your SEO game ASAP. It’s a vital part of any decent digital marketing strategy.
Of course, there are many companies and services out there that offer to take care of SEO for you and promise you will never have to lift a finger again but will still get the desired results. That’s all fine and dandy, or at least it would be if that was what actually happened.
The truth is that more and more SEO companies are popping up on the daily with most of them not being tested enough. More often than not, what you get in terms of SEO by acquiring the services of these companies is less than what they initially promised. Maybe they just can’t achieve those results, or they have over-inflated their abilities in an attempt to get more customers. Either way, it’s you who’s at a loss in the end, out of much-needed money and still not even close to that much-coveted first page of Google search results.
“What about the tried and tested SEO services” you must be wondering. Well, they do exist, and they are great for your business. However, they also tend to be remarkably expensive.
So, given the situation, let us present you with an alternative option instead. Just DIY it; if you can DIY the re-designing of your entire house, you can do the same with SEO, right?
In order to help you in this quest of taking matters into your own hands, in the rest of this article, we’ll be presenting you with The SEO Checklist by SEOBUDDY, the best resource you could possibly have for DIYing your SEO.
The SEO Checklist Bundle
This checklist consists of a thorough step-by-step guide that leads you through everything you’ll need to do in order to up your SEO game by yourself. It’s ultimately going to aid you in gaining more organic traffic and moving up in search results, which is when you think about it, the main goal.
When you start using this checklist, you’ll realize that what you once thought was extremely convoluted and complicated is actually not like that at all. Now, for a change, you’ll actually know what you’re doing, and more importantly, why you’re doing it.
In order to understand how this checklist works, how you can utilize it to its fullest potential, and everything you’ll get in this bundle (yes, it is a bundle), keep on reading and grab a pen.
What this bundle includes:
- The SEO Checklist
- The SOP Collection
- The SEO Checklist eBook
- Extras and Freebies
The SEO Checklist
As you can probably tell from the screenshot above, this checklist is actually a Google Sheets document, and that’s perhaps one of its biggest advantages. This format means that it’s fully interactive, so you can have all your steps and tasks in sight at all times. This approach is not only more convenient than using some eBook, but it also saves a lot of valuable time.
Each SEO step has a few columns describing it. Those columns being status, difficulty, impact, cost, and tools. So, when you first embark on your SEO journey, you can easily choose to do the free and simple steps first and then move on to the other ones when your site gets some traction. This way, you can focus on the steps most important to you at the moment instead of wasting time trying to find a step you can afford to complete or pull off alone.
One very interesting column worth explaining a bit further is the tools column. Here, you’ll be able to find a few recommended tools for each step you plan on performing, so you don’t have to go searching for those either.
There are quite a few steps on the checklist marked as low-impact, most of them being both free and simple to perform. So, if you opt for completing those in the beginning, that is a smart idea since several small things combined make a big difference in the end.
Now, onto the actual checklist.
All of your most important SEO steps/tasks are split into eight different categories. To help you better understand why this checklist is your best resource when doing DIY SEO, we’ll briefly go through what each category is intended for.
1. The Foundation
As the creators of this checklist have stated themselves, in order to have a strong house, you’ll first have to build a solid foundation. And that’s exactly what this category is for. Some of the first steps you’ll have to take when building a strong foundation for your website are setting up Google Analytics to track your progress and setting up uptime monitoring as well as keyword tracking.
2. User Experience
As you probably know already, this is one of the most critical aspects of your website. If a user didn’t have an enjoyable experience while visiting your website, they’re most likely not going to return.
Some of the most important steps that fall under this category are making sure your site always loads fast and optimizing it for all devices.
Another important step in this category is creating SEO friendly URLs. Since the step is so important, we whole-heartedly recommend you check out SEOBUDDY’s specialized post on the topic linked in the previous sentence.
Simply put, if your content is interesting and of high-quality, people will like it and will be more likely to share it. So, for that reason, you should learn how to take advantage of various SEO content boosting strategies. These include things like knowing how to do effective keyword research and fixing content issues that are harmful to your ranking.
This one is pretty self-explanatory. Make sure you have a good hosting provider, check the server location, optimize the database, etc.
5. On-Page SEO
This category ensures that every piece of content you publish is easy to find in terms of browser searches. Basically, it’s all about positioning keywords the right way and including images so that Google can understand them. And, of course, some other steps you’ll learn about once you start using the checklist.
6. Off-Page SEO
Before people can become returning visitors, they first need to know that your business and its site even exist. And that’s what off-page SEO is for. This category will aid you in doing things like creating a link-building strategy and scheduling social media posts.
7. Technical SEO
You know what they say; the devil is in the details. And if you happen to be a new website owner, you might not be aware of the common SEO-destroying pitfalls. That’s why you should pay extra attention to this category, especially if you are not a huge techie. Technical SEO details can be easily overlooked by someone who might not have years of experience behind them.
8. Local SEO
Besides trying to get noticed globally, it’s always good to try and gain some traction in your local community as those visitors are more likely to stick around for a longer time. Plus, over 46% of all searches are made by people looking for local information. So, it’s always wise to put some effort into this.
The SOP Collection
Aside from the checklist itself, this bundle includes over 40 SOPs (standard operating procedures) that you can follow to ensure your success in every way is possible. These provide incredibly detailed instructions absolutely anyone could follow and thus improve their SEO efforts. All of the procedures listed are accompanied by a series of screenshots and tips.
There are 44 documents in total, which means you get over 200 pages of extra help. Even if this is not enough for you, and you still require some extra help, you’ll get access to a great training video on YouTube or Blog Post (Extra Resource).
The SEO Checklist eBook
In contrast to many other products of similar nature, the SEO Checklist eBook isn’t your primary resource to consult. Plus, it’s not 150 pages of useless information you’ll never get around to reading because it makes your head spin. Instead, it’s a simple, straightforward 63-page eBook jam-packed with useful information you can turn to if you happen to stumble along the way.
Extras and Freebies
So, aside from the three main components of the SEO Checklist bundle mentioned above, you’ll also be getting a handful of other useful tools and resources:
- SEO Checklist Trello Board
- A 52-Week Content Planning Calendar
- One month of the Startup plan on SEO Buddy
- The Content Distribution Checklist
The SEO Checklist Pros and Cons
- The checklist is much easier to navigate and keep track of when compared to an eBook.
- It allows you to see the bigger picture and focus on what’s important.
- It’s both interactive and detailed.
- The tactics described in it have been proven to work.
- It comes with plenty of extra resources and instructions.
- If you are a beginner, it might be a bit expensive.
The SEO Checklist by SEOBUDDY is a very user-friendly and straightforward tool that could help anyone boost their SEO over time. It comes with plenty of extra resources that are bound to guide even the most confused when it comes to SEO and help them understand, as well as execute the tactics described.
The only real downside of this checklist is that it might be a tad too expensive for absolute beginners. But if that’s the only thing stopping you from purchasing it (and to be honest, there probably isn’t another reason), you’ll be glad to know that you can get an extra 25% off the SEO Checklist by using the code “WEBFACTORY.”
With a bit of effort and some time invested, you will be able to up your SEO game and reach new levels of success soon enough. The SEO Checklist is bound to aid you greatly in that task. So, run and go get it!
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