Digital marketing is constantly changing and developing new tactics, but blogging still remains one of its most powerful tools. According to rough estimations, there are more than 440 million active blogs worldwide, while more than 76 million posts are published each month on WordPress-powered websites alone.
But in the abundance of blogs, it is becoming increasingly difficult to get your foot in the door and build a successful blogging website. If you want to stand out from the crowd of competitors, you need to go beyond basic blogging solutions and understand advanced writing techniques. In this post, we will show you top 10 tips to write a perfect WordPress blog post.
Marketers use blogging as a business tool because it boosts brand awareness, generates sales leads, and increases conversion rate in the long run. Besides that, quality posts can enhance your online authority and establish you as one of industry thought leaders. But if you need a more concrete explanation than this, here are a few stats to prove our point:
- Almost 80% of Internet users read blog articles.
- Blogging is the most productive content marketing tactic, even better than social media and case studies.
- 61% of readers will make a purchase based on a blog’s recommendation, whereas “How To” posts typically net the best response rates.
- Websites with a blog have 434% more indexed pages than those that don’t.
- Companies that publish 16+ blog posts per month got almost 3.5 times more traffic than companies that publish 0-4 monthly posts.
- More than 80% of marketers claim that their blogs deliver moderate or strong results.
10 Tactics for WordPress Bloggers
Now that you’ve learned about the importance of blogging for modern entrepreneurship, you should also see some of the best ways to create high-quality content. Keep reading to find out top 10 tactics for WordPress blog writing.
1. Conduct a Research
Just like any other professional project, a blog post also demands planning and thorough research. First of all, you don’t want to be boring or repetitive and write about topics that competitors covered many times before. You should check out posts published by other authors in your niche to get the first impression. Secondly, you must make an outline of key points and conclusions. Your task is to offer new perspectives and find an alternative point of view, providing real value to your followers.
2. Write a Captivating Headline
Most people don’t spend too much time reading and they won’t give your posts a chance if you don’t write a captivating headline to catch their attention. Titles demand informative but mind-tickling solutions because it’s the only way to inspire people to engage with your content.
Some headlines proved to be very successful. For instance “how to” guides are extremely popular, just like articles with numbers (7 Ways To…) and DIY posts.
If you are still having trouble finding a good solution for your post, you should use Headline Analyzer. It’s a tool that gives you title evaluations based on common SEO standards.
3. Target the Right Audience
As a blogger, you must know exactly who are you writing for. Simple demographic features are not enough anymore because an average reader has many traits besides age and location. For example, a middle-aged housewife definitely doesn’t share interests with high school boys.
You need to know core values of your audience, their interests, and beliefs, but also a level of education, purchasing power, and other details you might consider relevant to your blog. This is the only way to adapt posts so as to match the preferences of an average follower.
4. Solve Problems
Most people don’t read blogs for educational purposes. On the contrary, they are searching for articles that can solve a specific problem. This is why you should provide them with actionable suggestions and practical tips on how to do or use something. Your goal is to explain how things work, describe a product, highlight the shortcomings, and give advice people can really put into practice after reading a post.
5. Search Engine Optimization
Search engine optimization can make or break your blogging hopes, so you need to make sure to find and use the best keywords. You should always brainstorm to come up with appropriate options, but it’s also necessary to use Keyword Planner. This tool will give you precise keyword instructions regardless of the topic.
When you find the right expressions and phrases for your theme, bear in mind that keyword density should not go over 2%. The point is not to overuse keywords but rather to disperse them strategically through your text, headlines, and meta elements to make the biggest impact on search algorithms.
6. Use Multimedia Content
A majority of modern blogs don’t rely only on textual content. On the contrary, multimedia elements play an important role these days and we strongly suggest you add images, GIFs, or videos to your posts. For instance, blogs with images get 94% more views than text-only posts.
However, you don’t want to use boring stock visuals. Create your own content instead of using tools such as:
- Canva: This app makes a graphic design very simple and intuitive.
- Camtasia: It enables beginners to produce and edit video content.
- Piktochart: Piktochart is another graphic design tool with beautiful infographic templates.
7. Add Social Share Buttons
You cannot expect to boost blog popularity without cross-promotion on other channels of communications. Besides your email and website, you must allow people to share your posts through social networks like Facebook or Twitter. WordPress makes this process smooth and simple because it offers a Social Share Buttons plugin. Downloading this tool, you get the opportunity to increase social awareness with customized sharing icons under your posts.
8. Include CTA
The goal of every blogger is to inspire people to engage and take action after reading their posts. For this reason, calls to action represent an inevitable part of each article. We don’t recommend you to be too pushy, so try to follow the 80/20 ratio. This means you should invite people to subscribe or buy products only on 20% of occasions, while the rest of the posts should simply inspire them to share, like, or comment.
9. Edit and Proofread
Content must be flawless if you don’t want to jeopardize professional credibility. When you finally complete a post, you should leave it for a while and then go back to edit and proofread text. Instructional Solutions recommends in their article on 17 proofreading techniques that can be useful in improving the readability.
Sometimes you won’t have enough time to do it yourself, but you can always use apps like Grammarly or Hemingway or hire a professional editor or proofreader at ServiceScape to do the job on your behalf.
10. Mind the Timing
With all the quality-related details we mentioned, the timing might as well be the last issue on your mind. But if you want to reach perfection, you have to be clever enough to publish posts when they can make the biggest impact.
If there are any hot topics in your niche, you should focus on it and write the corresponding posts. Don’t let great articles go unnoticed just because people are currently not interested. If you write a product review, try to align it with the official release. If you have an event coming, promote it a few days earlier.
Everything you write should be planned well in advance, following the overall strategy of your blog. Sometimes it’s not so easy to keep the track of every post, but you can use Google Calendar as a convenient solution for scheduling.
Despite the wide variety of digital marketing tools, blogging is still one of its most productive features. However, competition in this field is so harsh that you have to understand advanced blogging tactics to distinguish yourself from other authors and grab the attention of target audience.
In this post, we showed you top tips to write a perfect WordPress blog post. What do you think is the most important blogging tactic? Do you have additional suggestions to share with our readers? Let us know in comments if you have any questions about this topic – we’d be glad to discuss it with you!
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