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A customer engagement tool can help strengthen a brand’s connection with its audience through several sorts of engagement. It can come in handy to make your customer experience more contextual, customized, and relevant.

Optimizing user engagement increases customer retention, promotes customer loyalty, improves customer experience, and ultimately encourages people to visit your website and keep coming for more. It is all about your visitors and making them feel special.

In this article, we will talk about 4 SaaS software that can help you increase your website engagement. Customer engagement tools have become more important than ever as the aftermath of the pandemic led to enormous alterations in how customers behave.

Today, internet surfers want a consistent experience regardless of how they interact with your website. One of the direct paths to achieving your website engagement objectives is to use SaaS software solutions.

Whether it’s customer loyalty, brand advocacy, or profitability; that you are after, choosing the right tool can change the game completely. Here we talk about the top four SaaS software programs that can help improve your website engagement dynamics.

1. Amberscript

Videos are one of the most engaging forms of content. Today’s social media universe has made the video publishing scenario a relatively simpler affair than what it used to be even a decade ago.

When you work so hard to put daily or weekly videos on the web, you should expect to get some meaningful interactions. You have a potentially global audience (blessings of the world wide web) waiting to consume your content and get attached to your brand.

However, the real problem is the language barrier.

If you are a pastry baker in Detroit, the chances are slim that someone in Taipei can understand your accent. Consequently, they might not fully enjoy your content. The lesser they know your message, the weaker your connection becomes. Despite being interested in your brand, they might evade you.

But that should not be the case! It is where subtitles come into play. Captions make your videos accessible to a larger audience, give you a better ROI and get more people to start watching your videos.

When you add subtitles to a video online, it becomes more consumable and relatable. Of course, this isn’t the only reason to include subtitles in your video. Other reasons include making your movies accessible to those with hearing impairments and in situations where sound is unavailable.

According to Facebook’s internal tests, captioned video ads improve video view duration by 12 percent on average. Anything you can do to keep a viewer’s attention for a few seconds longer than usual can add up.

With Amberscript, you can add subtitles to videos in imovie. Its automatic speech alignment and recognition save you a lot of time when subtitling. It is low-cost while still providing the quickest turnaround time. Amberscript is also the most accurate tool for adding captions to specific timeframes.

2. Optimizely

Keeping your audience engaged is as vital as measuring the engagement rates and other dynamics. By deploying A/B tests, you can eliminate the guesswork about what your customers want.

While A/B testing can enhance conversion rates, it can also improve customer engagement. Simply put, buyers are more likely to engage with something they enjoy. You can start to figure out that by doing a series of A/B tests.

Optimizely may assist you in setting up, running, and analyzing A/B testing on your website. Are you having trouble encouraging people to engage with your blog posts?

Consider running an A/B test to determine which headlines perform better. Alternatively, test different graphic elements to discover which ones captivate your readers the most.

You have a lot of alternatives for customer engagement A/B testing, and Optimizely makes the process extremely simple. Anyone can use their A/B testing because of their simple visual editor, which requires no coding knowledge at all.

You may also enjoy their ‘exclusion groups’ function, which lets you run several tests on a single page. Instead of relying on industry statistics to determine what will or will not work, conduct your experiments to see what works best for your audience.

3. Thankbot

Customer appreciation is a full-proof strategy to increase customer retention. Who doesn’t enjoy being praised? Thanking your consumers isn’t simply courteous; it may go a long way toward retaining them and strengthening their involvement with your website and brand. Thankbot was developed to take your efforts to the next level.

While mobile chatbots are the future in social media marketing, Thankbot is a new dimension. While you could set up something like a triggered email thanking each customer, Thankbot allows you to send your customers handwritten letters.

Yes, you read that right! Each letter is written by hand rather than printed in a handwritten typeface. Imagine putting so much work by yourself—who has the time? Well, Thankbot does.

It is a terrific approach to give your brand a truly personal touch, which online companies sometimes struggle to achieve. Consider how astonished your consumers will be when they receive a handwritten note thanking them for their purchase on your website!

If employed tactfully, it can be a unique method to impress your consumers. Customers may also opt to post your letter on social media, providing you with crucial social evidence, further boosting your online reputation.

4. Typeform

Here is another excellent method for increasing website engagement. Inquire about your audience’s experiences with your brand. Find out what’s working and what isn’t by going straight to the source! Customer feedback is the most valuable information you can gather and analyze to improve your website’s customer engagement and user experience.

Typeform allows you to quickly construct very engaging, fun surveys that your clients want to fill. Using a tool like Typeform, you may increase survey participation and then use the information to improve total customer engagement. The advantages it provides have led the software to grow in popularity as one of the top survey platforms on the web.

Typeform surveys are mobile-friendly, simple to develop, and deliver easy-to-understand statistics based on your responses. Brands should seek feedback from their target audiences regularly. It’s simple to do with Typeform. Now, it’s easy to listen to your audience’s narrative.

Why Use Customer Engagement Tools

Customer engagement solutions can be beneficial for a wide range of business aspects, including customer support, customer relationship management (CRM), marketing automation, customer feedback, and live chat software, to name a few.

The following are the main reasons why brands should invest in customer interaction tools:

• Reduce the sales cycle: The engagement tools assist in proactively offering information and help you determine if your product or service is a good fit for them.
• Improve resolution time: Using conversational customer engagement technologies aids in the discovery of the specific problem and provides faster solutions, improving the average resolution time (ART) measure.
• Increase customer loyalty: By involving customers in emotional relationships that go beyond transactions, you may improve your brand’s chances of building stronger bonds with your customers.

How to Make Your Website More Engaging

The need for the right website engagement tools may be different across industries. Some companies may gauge their engagement performance by using conversational AI chatbots to automate service, while others may believe analytics alone is the best sign.

Make sure you have a good understanding of your target demographic before you begin enhancing client engagement. Once you know this, you’ll be able to determine which path your brand should go next.

Providing free tools is a terrific method to increase website engagement. However, if done manually, this particular strategy would take up extensive amounts of time and resources. What if we said Hunter’s free tool could help you attract new website visitors?

Take, for example, making a free email address search engine available on your website. Website visitors can use this application to check the validity of any professional email address in a matter of seconds. By listing such a tool on your website, you allow your visitors to verify peer emails without any charges.

Customers are considerably more likely to purchase one of the premium packages you offer after testing your free product. While the preceding example may appear out of reach for small firms, even simple website features can assist in consumer engagement. All you have to do now is think beyond the box.

Interactive tools like budget calculators, virtual 3D clothing try-on tools, Domain availability checkers, etc., are some of the most popular free tools that many brands use to boost their website engagement.

Also, it is crucial to deliver dynamic content to your website visitors based on their actions. Aim to give them exactly the type of content they came looking for.

Consider using a customer interaction platform with robust reporting capabilities to gain real-time insights into your customers’ activity. Choose a solution that integrates with the software you already work with.

Conclusion

Regardless of the kind of website you have, one thing is certain: you must strive for improved user engagement. By providing a positive experience, you can engage your web visitors and bring them closer to your brand. That’s where the magic begins to happen.

Hopefully, the customer interaction tools we have listed above will assist you in achieving your primary business objectives. Keep going until the milestones are reached!

SaaS, or Software as a Service, is a software distribution model. A service provider maintains, hosts an application, and makes it available to end-users over the Internet. This distribution model is based on a cloud model of operation, which essentially allows access to applications over the Internet.

Moreover, SaaS applications are available to any device with a network connection and are accessed mainly through web browsers. The types of applications that belong to the SaaS group can range from those used for personal entertainment to advanced IT tools, and the most common users of these applications are B2B and B2C users.

SaaS management is the process by which operations within an organization’s SaaS applications are managed daily. This process includes managing user lifecycle, identity and access, spend optimization, application configuration, visibility and audibility, and much more. When we see what is on the list of things SaaS management entails, we can easily conclude that we need some SaaS management tool to help us manage our SaaS app or apps.

Below we bring you a list of the best SaaS management platforms that you should consider.

1. Zluri

First on the list of SaaS application management platforms is Zluri, which helps and makes it easier for users to discover, manage and optimize all their SaaS applications through just one dashboard. Even though it can be used by any organization, it is primarily intended for IT teams.

This platform has proven to be the best in proactive monitoring and management of SaaS costs, automation of end-to-end application renewal management, buying, renegotiation, and many other services that guarantee savings for SaaS applications management.

Features of Zluri are Smart application discovery, Application cost optimization, Application utilization data, Easy renewal monitoring, Smooth vendor management, and Real-time insights and reports.

2. BetterCloud

BetterCloud is a SaaS application management platform that allows IT professionals to manage their stack of SaaS applications in a digital workspace. Brands such as Zoom, Walmart, Square are relying on this platform. It is an excellent indicator that this is the right choice if you want to gain insight into the SaaS environment, improve operational efficiency, and increase control.

Some of the advantages of this platform over others are automation of your onboarding and offboarding tasks, better control of updating and managing users in Google Workspace, control and visibility of document sharing in many popular applications, automation for Salesforce user profiles, roles and rights, and many others.

3. Augmentt

Augmentt is another platform for managing one or more SaaS applications that are designed and work based on helping organizations better and more easily understand their SaaS usage, optimize costs, implement security policies, simplify operations, and ultimately make better decisions about their SaaS.

Augmentt has entered the market with its three products, each specializing in its design and launch. Namely, Augmentt Discover (specialized in finding and discovering all SaaS applications), Augmentt Engage (specialized in simplifying SaaS management), and Augmentt Backup (specialized in data backups).

To close the circle of services of this platform with another possibility it provides, and that is reporting. Well, this platform offers you a complete report on SaaS usage within the entire organization, which will help you get the best and maximum out of SaaS.

4. Productive

Productive is a platform designed to maximize the value of your SaaS applications as a comprehensive SaaS management. The effective SaaS management platform automates the workflows you feel are most critical. It also increases the visibility and security of your portfolio within your organization.

Most importantly, it makes it easier to see and understand how your employees use your applications. This platform is designed specifically for enterprises to meet and address their unique and complex needs. Enterprises can improve your organization’s workflow with granular data research and the recommendations offered by Productive as a result of that research.

Suppose you use any other enterprise application in your organization. In that case, it is undoubtedly important to you that all these applications are bound somehow. Productive also allows you through its integration with other enterprise applications such as Oracle or Workday. Also, it owns a standalone catalog of enterprise apps that you may integrate with the platform.

5. Snow

Snow is a platform that has changed how organizations understand and manage their use and consumption of technology. The Snow platform provides a comprehensive insight into software, SaaS, hardware, and the cloud. With its help, IT leaders can effectively optimize resources, increase and improve performance, and enable operational agility in today’s world, which is agile but also hybrid.

This platform has made many things much easier, but three of them stand out. Snow has made it much easier to discover and find applications and their use, set up automation and management, and third on the list is SaaS consumption optimization. Here we will argue only the third item on the list, the optimization of SaaS spend, with the fact that IT leaders and organizations in 2020 increased their SaaS consumption by as much as 71% with the help of Snow.

Conclusion

In the introduction, we mentioned how important it is to manage SaaS applications well, which is not easy. Especially if we consider today’s market and the world in general, everyone needs some help.

It does not matter if you are a beginner or not, whether you are successful or not, whether your organization is large or small, this type of platform is essential to everyone, and everyone will benefit.

EdTech are startup companies that specialize in the development of technologies in the field of education. The educational technology industry has offerings that include everything from distance learning to online games and applications that teach children to read, write, do math, or even train graduate students to do coding.

In addition, these startups provide a solution for automatic classroom content, student data management, and communication with administration and professors. Hundreds of companies are already generating revenue in this field. The growth of this industry is estimated at around 5% per year. Here are the top five EdTech SaaS startups in 2021.

1. Coursera

Coursera is ideal for all who want to change their career or hone their existing skills and knowledge. The desire to learn and change and the determination and perseverance will be enough to move you towards a better job and life! If you do not have time to audit additional live education or cannot invest financially in your education, visit Coursera and enjoy learning.

Coursera is an online SaaS educational platform that offers the opportunity to attend free courses and educational programs from the world’s best universities. You can join most of the classes for free and only pay if you want a certificate.

You can also apply for financial aid or tuition and thus obtain certificates or diplomas free of charge. Coursera is used by millions of people worldwide, recognized and appreciated, and offers courses in various fields – ICT, psychology, marketing, design, business, law, programming, art.

2. Kahoot

Kahoot is a learning platform that includes multiple-choice quizzes accessed via a web browser or the Kahoot application. It is an innovative tool designed to introduce students to learning materials in a fun way. You can use it to reinforce teaching content, test students’ knowledge, or make teaching more enjoyable.

Based on online games, this interactive approach supports all students involved in the learning process, encourages participation and group discussions, and creates a healthy competitive atmosphere. The teacher can add videos to the games, pictures, and diagrams, to further enhance student participation. Students can also create their learning games, which helps deepen their understanding.

3. Skillshare

Some online educational platforms offer you the opportunity not only to learn but also to teach! Skillshare is one such platform. So, you can be a student and learn a lot (design, work, technology, etc.), but also a teacher who makes money by passing on his knowledge to others.

Anyone can become a lecturer at Skillshare, provided that the content they plan to teach respects specific rules of the platform. On their website, you will find the materials needed for a successful start. You can listen to some of the courses for free while paying for others if you want to learn.

4. TopHat

TopHat is an educational app developer that offers classroom engagement and content management solutions for educational institutes. TopHat is offering many features like:

• Classroom – enables student’s devices to take attendance and allows discussions with others,
• Textbook – offers customized interactive textbooks and course materials,
• Assignment – helps teachers to assign homework with auto-grade capabilities, and
• Test – administer tests and quizzes in a bring-your-own-device (BYOD) environment.

5. Brightwheel

Brightwheel is an EdTech startup and online management platform for pre-schools. Educators can use the Brightwheel application for daily record keeping, communication with parents, and payment collection.

Additional features allow educators to track attendance, record observations, share photos and notes, and gain insights into daily activities. Parents can also use Brightwheel to track their child’s activities in real-time. This platform is available on iOS and Android.

Conclusion

Children are the “digital natives” of our time and are often much more familiar with the use of new technologies than their teachers. The question arises as to whether teachers can direct this seemingly genuine interest of children in communication technologies to support teaching.

While some believe that technology offers plenty of opportunities to encourage education, others note that there is a long history of predictions about the educational potentials of technology that have been regularly betrayed because they have not been realized. EdTech startups have emerged to help make the most of technology for developing the education systems around the world.

Whether you are a business start-up or already have a well-established business, you have probably considered using SaaS tools to improve your business. However, if you are not using any of these tools because you do not know what they are about, keep reading.

The term SaaS means “Software as a Service.” It is a way to access applications over the Internet. Therefore, there is no need to install and maintain any applications yourself. Instead, easily access applications over the Internet and leave software and hardware maintenance to the people behind the service.

Furthermore, the SaaS way of accessing applications is very cost-effective, and all you need to access the applications is an internet connection.

Many SaaS tools on the Internet are adapted for any work, and you may be overwhelmed with the amount. However, many of them are good, and we will list some that we think are the best and easiest to use.

1. Saasable

Saasable is an excellent application made for financial analytics. The application is designed and made for accountants and financial analysts, and the task is to more easily measure income and expenditure data, all within one control panel.

Saasable is a great tool that combines all the metrics from QuickBooks and puts them on a single dashboard. Furthermore, you can share the data among team members; it is only necessary to register beforehand.

In addition, you can try Saasable for free, and there is a 14-day trial period on offer. You have several membership packages on offer that you can purchase, and the most popular package is Grow, which costs $49/month.

2. ChangeCrab

ChangeCrab is an excellent tool that allows you to make updates while providing information to your users discreetly through the landing page. In addition, this tool has highly functional and well-designed widgets that you can embed and provide users with absolutely everything they need for regular access to information.

If you decide to purchase this tool, it is essential to note that you will receive a lifetime license with all future updates. The only thing you need to pay attention to is that you must use your code no later than 60 days from the date of purchase.

ChangeCrab costs only $119/lifetime, and according to user experience, it is one of the best tools on the market.

3. ProofHub

ProofHub is an excellent project management tool and Wrike alternative. It has outstanding options for adding tasks, possibilities for collaborating on projects, and monitoring the development of absolutely every project.

With the help of this tool, you will have a detailed insight into all projects and tasks. Not only designed for desktop computers and laptops, but you can also find mobile apps on the App Store or Google play and thus monitor project development via mobile devices.

4. Bit.ai

Bit.ai is one of the best tools on the market when it comes to knowledge base management. It has an excellent and straightforward interface that makes it easy to use. Also, it has fantastic options for sharing and collaborating, searching, and sharing knowledge.

The concept of this tool is to work on the principle of creating workspaces for different teams. Thus, you can create a workspace for work colleagues, a workspace for collaborators, organizations, and for all people, no matter what role they play.

In addition, bit documents can be embedded in websites, shared, and tracked via links. An excellent search option will allow you to find everything you want in the knowledge base quickly. What is more, the starter plan is entirely free, and you can buy the Pro plan for only  $8/mo.

5. EngageBay

EngageBay is a complete platform for marketing, sales, and services, but this one also has a live chat, unlike other platforms. The focus of this application is small and medium businesses, and it also has excellent tools to enhance your customers ’experience.

You can provide each of the clients with an individual live message directly via the live chat option. This way, you will build stronger customer relationships. Also, you can integrate the chat option of this tool into any website and customize it to fit perfectly into your design.

Since it works best for small companies, this service is very cheap, the initial package is free, and the pro plan is only $ 8.99/user/month.

6. Freshchat

Freshchat is a great cloud-hosted messaging app. The focus of this tool is large and small teams, and with the help of this application, each chat will be a personalized experience.

With Freshchat, you can have several channels to inform your customers about your services and products quickly. It will also facilitate your engagement and allow you to hear your clients’ needs and respond to them adequately.

In addition, the app is pretty cheap, considering how good the options are. The initial package is free, and the next is the Blossom package which costs $15/month.

7. Zendesk Chat

Zendesk Chat is one of the best chat tools currently available on the market, and it best suits the requirements of a large company or team. The application has many users and allows them to contact customers and see their areas of interest.

One of the best options of this app is to reply to a message through any browser, even if you are offline. For detailed features and prices, visit the author’s page.

8. BambooHR

BambooHR is one of the best available staff tracking tools. It is an excellent tool that will show its full potential in growing companies. In such companies, you must have staff information, monitoring modules, and advanced reporting.

With the help of this application, all companies can add new jobs, create bulletin boards where they will share those jobs and other links. Moreover, BambooHR is one of the best tools for selecting the best employees.

9. Google Analytics

Google Analytics is a tool that does not need an introduction since it is a planetarily popular tool that is very good and one of the best for tracking traffic to your website.

With the help of Google Analytics, you can track the traffic to your website and group visitors by type of traffic, their country of origin, or based on any other factor.

Moreover, it’s the best tool to give you an insight into how long visitors stay on your site and what interests them most while being free.

10. Piwik

If you don’t want to use Google Analytics or don’t know how to use it, Piwik is the best alternative. It is a free tool that will provide complete analytics of your website.

You will have an insight into the traffic to your website, the keywords that visitors used to reach you, their preferred language, and so on. Unlike the solutions offered by Google, you will need to download and install Piwik on your hosting servers to enable the service.

11. GoToMeeting

GoToMeeting is an excellent and simple tool designed for web conferencing, and it’s best for managing clients and employees located in multiple remote locations.

This tool has a simple interface, and it is possible to schedule an appointment in just a few minutes. Versions for all mobile devices are also available so that you can attend the meeting anywhere, anytime.

The starting price is only $10.50/month, and 150 participants can participate. The next option is Business which costs $14.25 and offers the option for 250 participants.

12. Hubstaff

Hubstaff is an excellent tool designed to eliminate inefficiencies and to keep track of time. This great tool offers you options to keep track of time, manage invoices, run many different types of reports.

Also, it’s suitable for computers as well as for all small devices. As for operating systems, it is available in versions for Mac, Windows, and Linux OS and has integrations with more than 30 applications such as Trello, Asana, Github, and PayPal.

You can try this app for free, and the first commercial package is Desk Starter and costs only $7/mo.

13. HubSpot

HubSpot is an excellent tool with absolutely everything you need to create a fantastic website, optimize for all devices, attract visitors and make significant growth of your business.

Moreover, HubSpot is an excellent marketing and services tool to integrate into many different marketing tools. You can create a website from scratch or use one of the many ready-made templates.

In addition, this tool provides its hosting services, and if you want to have a tool that will allow you to manage and track all the content, we recommend that you start using HubSpot.

14. Bitrix24

Bitrix24 is a great and secure tool made for small and medium businesses. The app’s goal is to help companies implement better communication, business, and knowledge management and interaction on social networks.

Bitrix24 is an entirely free intranet solution. As a result, you can create a single workspace to include all teams to manage operations and tasks jointly.

15. ProProfs HelpDesk

ProProfs HelpDesk is one of the best customer support tools. This HelpDesk tool is hosted on the IBM cloud platform and thus allows you to offer ongoing support throughout the day from anywhere in the world.

The user interface is very similar to Gmail and does not require too much experience to use the tool. Furthermore, all the options have operations monitored, assigned, and resolved on a single typical control panel.

In addition, via live chat, you can solve any problems with your clients as efficiently as possible.

16. M-Files

M-Files is a great tool designed to improve productivity at work so you can more easily manage files and all documents related to your business.

This tool will help in the digital management of all data and files, making it easier for everyone to access all the essential documents for business. The application is intended for companies of all sizes and greatly facilitates handling documents and daily business.

17. Microsoft SharePoint

Microsoft SharePoint is the most famous platform today for document management. SharePoint Online is a platform that works in the cloud and offers all the options for file management and business improvement.

Users can view documents in real-time and download earlier versions to identify changes to the form. Furthermore, within this tool, you can assign multiple authors to a single file, and all can make changes simultaneously.

18. Indy

Indy is a user-friendly platform for managing your freelance projects. Bring all your workflows into one place with Indy’s tools. Create proposals, contracts, and invoices in minutes with automatic tools.

Indy makes managing projects easier because you can use the Forms tool to automate client info requests, the Time Tracking tool to manage hourly billing, and the Tasks tool to connect tasks to Projects and get work done.

19. Fyle

Fyle is an expense management software that helps you seamlessly automate your pre-accounting end-to-end. In addition, it provides numerous opportunities for Finances teams and employees to seamlessly collaborate for clarifications or corrections on expense reports in real-time.

While employees can easily submit and track their business expenses from applications they use every day, like Outlook, Slack, or G-Suite, the software ensures that only compliant expenses are submitted by automating pre-submission checks. This ensures that Finance teams don’t have to manually verify every report against company policy while also keeping expense fraud at bay in your organization.

Conclusion

More and more people realize the advantage of using SaaS applications, characterized by great accessibility via a web browser from any device 24/7. The great thing is, you don’t need to install anything, buy equipment or do updates.

If you are not yet using any of the SaaS applications, then it is time to start because you can make significant savings in a short period and, at the same time, improve your business.