In today’s digital marketplace, good content means everything. Thus, to develop a great presence on social media, to be visible in the search engines, and to be generally appreciated by people, you’ll need to create high-quality content.
People read, listen, and watch stuff on the web in order to find solutions to their issues. They also do it to satisfy their needs, such as the need for entertainment, the need for knowledge and growth, and the need for immediate pleasure.
So, the first key to blogging success is the perfect understanding of your target audience. The second key is the content you develop. If it’s extraordinary, which means that it’s qualitative, valuable, relevant, helpful, and easy-to-digest, it’ll generate great effects. The third key is to effectively “move” your target audience from point A (any platform) to point B (your site).
In today’s post, we’re specifically addressing the 3rd key, which allows you to successfully lead people back to your site, the place in which they can devour your quality content and fall in love with your brand’s culture and products. Pay attention and implement!
Develop and Implement a Social Media Strategy
We’re living in the social media era, where most of the successful businesses are already “rocking it” on social channels. When people search for brands online, social channels are the first place they go to find additional information. If they look up your name only to come across an inactive and unprofessional business profile, they’ll be gone in a second.
That’s exactly why you’ll need to improve your social media presence on every social channel that you use. Develop an awesome profile, use HQ pictures, post only relevant content (regularly), and show that you’re active and ready to serve.
Besides posting new content each day, you may as well use several paid social advertising features and boost your traffic in a matter of hours.
Promote Your Content Through Influencers
Find blogs, magazines, and individual professionals who have a big social media following, meaning that they’re either popular, famous, or well-respected in their specific niche. Ideally, all the influencers that you’ll soon approach should appeal to the same target audience as your WordPress blog.
The point here is to invest a portion of your budget into out-of-the-box advertising. If your articles are put in front of 100k followers who may be truly interested in your products, your ROI (return on investment) will be positive, which means that your influencing strategies are effective.
Before submitting your content for promotion, you should ensure that it’s shape is always impeccable. You can use spelling checkers like Grammarly or professional writing services such as Superior Papers for proofreading and editing. If you’re not sure about your English, investing in professionals is probably the simplest and most effective solution for you.
Plant “Seeds” on Q&A Platforms
Planting “seeds” on Q&A platforms such as Quora and Yahoo Answers means answering a lot of relevant questions that were addressed by your target audience. So, if you’re in the dog health niche. You should help all the people who need advice on how to proceed with their dog’s medical conditions.
What’s the purpose?
Well, first off, considering that your Quora’s profile name is the same as your blog’s name. You’ll improve your brand’s awareness and reputation as the time goes by. Moreover, you can also leave useful links to your site that clarifies the issues that people were asking about.
These are considered “seeds” because once you post them, you can simply forget about them. However, in time, these answers will generate a lot of free traffic and interaction.
Actively Participate in Forum Discussions
Like Q&A platforms, niche forums are an exceptional opportunity to increase your site’s traffic. Find the best forums in your niche and develop an authority presence. That means you’ll be extremely active, helping the community with your valuable responses. The better information you provide the more people will trust you.
Many forums allow you to develop a custom “forum signature”. The forums that allow you to add links to your signature are usually the best opportunities, as every reply you’ll leave will award you with a backlink (SEO value). Moreover, your brand’s exposure and reputation will grow because people will start to respect you and even cite you as an expert in the field.
Improve Your SEO
Search engine optimization (SEO) is surely an important aspect that, sooner or later, must be taken into serious consideration. As you may already know, most of the people who seek information online will use their favorite search engine (Google, Yahoo, Bing) to reach that information.
The more you optimize your website’s best content and pages the bigger your site rankings will become in the SERPs. Besides the on-page SEO optimization, you should also perform off-site SEO tactics. Strive for a balance between on-site and off-site SEO and you’ll soon benefit from organic, search traffic.
Conclusion
Digital marketing is an art. The more you practice it and the more creative juice you put into it the faster you’ll become a master at it. Now. Please keep in mind that your best content must be truly good in order to attract the attention of your specific target audience.
Why your content and not your competitor’s? Find your answer to that and leverage it through all your marketing material you’ll create in the future. Good luck, and never give up!