When you are managing a WooCommerce store, one of your chief concerns would be to grow your business through innovative marketing strategies. By default, you will find a few marketing options with WooCommerce such as free shipping option, creating discount coupons, setting upsells and cross-sells, etc.
However, when you want to seriously focus on the promotional aspects of your store, you might want to consider investing in some of the popular plugins.
In this article, we will discuss a bunch of the best WooCommerce marketing & sales plugins that will help to grow your business. If you are looking for specific strategies, you can find some useful content marketing strategies here.
WooCommerce offers basic options for coupon management out of the box. However, Smart Coupons would make it much easier for you to handle your marketing strategies with discount coupons. You will be able to create coupons in bulk and send them to multiple recipients quite easily. With the smooth handling of discount coupons, you can acquire new customers more easily on your store.
Features like connecting it to the purchase of specific products will help you make your marketing efforts more targeted. Moreover, the plugin helps you offer gift certificates and a store credit system through your store. You can purchase this plugin from the WooCommerce extensions store at a price of $99 for a single site subscription.
Dynamic Pricing and Discounts
An alternative to discount coupons will be setting up discount rules on your store so that they will be applied automatically when the specified conditions are met. The plugin Dynamic Pricing and Discounts will help you set dynamic price adjustments on your WooCommerce store at product, category or cart levels.
For example, you can set up a discount rule that says a minimum purchase of 3 items of a particular product will result in a 15% discount of the product. Every time a customer adds three or more items of the product, the discount will be automatically applied.
You can set several different discount rules like this with the help of this plugin. It even helps to set an order of execution as well when there are multiple discount rules applicable in one order.
If you would like to explore personalized discounts, this plugin offers several options. You can offer discounts to customers based on their email id, user role or purchase history. Setting up Buy One Get One (BOGO) offers is quite easy with this plugin as the free product will be automatically added to the Cart.
You can check out the product page to understand several other features offered by this plugin. The price for a single site subscription is $79.
WooCommerce Points and Rewards
Offering discounts would definitely help you to acquire new customers to your store. However, as a WooCommerce store owner, you need to focus on retaining customers and encouraging them to repeat purchases from you as well.
This plugin WooCommerce Points and Rewards will assist you in this aspect. You can create extensive points and rewards system on your store with the help of this plugin.
For example, you can set a number of points to be allotted to a customer for the purchase of a particular product. This can be done globally across the store or for a particular category alone as well.
The point management system is quite straightforward as it will help with the smooth redeeming and adjusting of points on your store. In addition, the plugin also helps you offer points for those customers who leave a review on your store.
The plugin offers much value to your customer retention strategies and can be purchased at $129 for a single site subscription from WooCommerce extensions store.
Featuring a live chat window on your WooCommerce store offers two advantages. You can resolve a lot of customer queries instantly as well as follow up on leads proactively through the chat window. Of the several options available in the market, most are SaaS-based solutions.
WSChat is a WordPress plugin that offers you complete control over the data of your store and customers. Moreover, it offers several features to help you increase your sales and improve the conversion rate.
One of the interesting features of the plugin is the active user information that it provides. At a given time it will offer information on all the active customers on your store, their IP addresses, page views, time spent on your site, etc. The user interface is simple and responsive, and you can easily customize it to suit the design elements of your website.
This plugin offers seamless integration with the popular WordPress helpdesk system, WSDesk as well. The price for a single site subscription is $89.
Wishlists are a great way to ensure conversions on an eCommerce store. Offering customers a chance to create their wishlist on your store would help immensely to make them come back to you.
With the plugin WooCommerce Wishlists, your registered customers will be able to create wish lists that will be saved without any time limit. Even for guest users, the option is available, though wish lists created by them will be saved only for 30 days.
Customers get a chance to control the privacy settings of their wish lists. If they prefer they can share it on social media channels as well. This is a great example of good marketing strategy that will help you increase the customer experience as well as product visibility. The price for a single site subscription is $79.
Follow-Ups – Another major marketing strategy to retain customers on your WooCommerce store is to send follow up emails regularly. When the number of customers in your store is quite large, it may not be a practical option to send follow up emails manually.
This plugin will help you create targeted email campaigns on your store considering user interests and purchase history.
More importantly, using the plugin you can create and manage email lists efficiently. If needed, you can import email lists from third-party sources as well.
In addition to offering options to customize email templates according to your brand’s design features, the plugin also helps to effectively track campaigns. You can also create Twitter campaigns using this plugin. The single site subscription of the plugin would cost you $99.
Yoast SEO Plugin
The SEO strategy that you adopt for your store plays an important role in your marketing efforts. Yoast SEO plugin is a great way to automate the SEO efforts on your store. You will be able to engage your audience better as well as gain more visitors from popular search engines.
Though the free version of the plugin is really popular, the premium one offers features like content insights, related keywords optimization, social media preview, etc. For a single site, the plugin would cost you $89.
Google Analytics Pro
Google Analytics Pro – You might be already tracking your website visitors using Google Analytics. However, for an eCommerce store, it is important to see data on more relevant engagements by customers and prospects. You will get data integrated on metrics like sales by product or category, average order values, conversion rate, etc., with this plugin.
All you have to do is enable Enhanced eCommerce tracking on your Google Analytics account and choose the event names to track. You can exclude site admins and shop managers from tracking to get more accurate analytics data.
The plugin offers several options to customize. You can choose the specific eCommerce events that you want to track from the available options. If you want to track custom events, you can add these events with the help of a code snippet. You have to spend $79 to get a single site subscription of this plugin.
Google Product Feed
Creating Google Shopping ads for your products can increase product visibility and conversions considerably. To get your products listed on Google Shopping, you need to first upload a product feed to your Google Merchant Center account. The feed has to be created according to the specifications of the Merchant Center.
This Google Product Feed plugin will help you create a Google Product Feed (XML file) easily.
Moreover, it helps you automatically update your feed periodically to continue listing your products on Google Shopping ads. The price for a single site subscription is $69.
WooCommerce Product Reviews Pro
Product reviews are a determinant factor for the majority of purchase decisions on an eCommerce store. Though you will find product review features out of the box with WooCommerce, it can be enhanced considerably with the help of this plugin.
The Product Reviews Pro plugin adds several additional features and filtering options to your store’s review strategy. In a lot of cases, even satisfied customers won’t be motivated enough to offer product reviews on your store. You can encourage such customers by creating review qualifiers that prompt specific details regarding your product’s usage.
Moreover, you can allow customers to upload photos and videos on their reviews.
Once you have a good number of reviews for a product, store visitors will be able to use that for a clearer understanding of your products. Customers will be able to filter reviews by the star rating easily. For example, if somebody wants to read all the 5-star reviews on your store, they can easily manage.
The plugin has a price tag of $79 for a single site subscription.
Cross-selling is one of the effective strategies you can employ to improve the average order value on your store. This plugin Recommendation Engine will automatically suggest cross-sells to your customers based on their purchase history and products viewed. The recommendations will be also based on common scenarios where two products are purchased together on your site.
When you install the plugins. You will find two widgets with which you can drag the product recommendations to display on the sidebar. The single site subscription of this plugin would cost you $79.
Offering role-based pricing might be an essential strategy if you are managing a wholesale store using WooCommerce. This plugin Role-based Pricing helps you create different prices for your products based on the user roles that you assign to different customers.
Based on the price that you set, customers will see the prices on your store depending on their user roles. In a wholesale scenario, you mostly create agreements with customers based on their purchase volume or some other criterion. You can manage to allow them checkout from your store based on the agreed rate without the need for contacting you every time.
Moreover, if you don’t want to provide a purchase option for unregistered users. You can disable that for all guest users in a single click. If a user role based personalized pricing strategy appeals to you, this plugin is definitely worth a try. The price for a single site subscription is $69.
Affiliate Marketing is a great strategy to increase the reach and conversion rates of your products. When popular bloggers and marketers in your domain are offered a commission for successful sales, they will sign up as your affiliates. You can easily set up options to track affiliates efficiently on your site with the help of Affiliate WP.
Their WooCommerce integration makes it extremely easy to track affiliate registrations, visits, referrals etc., instantly on your store. The tool doesn’t have any limits when it comes to the number of affiliates who can join on your store. The personal license will cost you $99
Hootsuite – Social media marketing is another inevitable part of WooCommerce marketing in an eCommerce store. However, with so many different channels, a social media calendar can get extremely complicated for you. If you can automate posting schedules, easily find relevant conversations and effectively measure the results. A lot of the burden will be off your shoulders.
Hootsuite provides you great features to manage all your social media content effortlessly. There are different pricing plans based on the number of social media channels you want to automate as well as the number of users.
Beeketing for WooCommerce
If you are trying to integrate several WooCommerce marketing tools, Beeketing for WooCommerce might be your best bet. It helps you engage visitors through a Facebook messenger window and offer discount codes to improve conversions. There are also options to add countdown timers, sale popups, exit popups, etc.
It also helps with your email marketing strategies, and also helps with cross-sells. You can get the basic features by downloading the free plugin and can pay based on the premium features you choose.
Hope these plugins will help you improve the WooCommerce marketing and sales efforts on your store. If you are providing consistently good customer experience on your store, and your product quality is good, WooCommerce marketing strategies can really boost your sales and conversions.
For any queries regarding the working of these plugins, you can contact their respective customer support teams.
- 15 Best WooCommerce Marketing & Sales Plugins to Grow Your Business - March 20, 2019
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